Reach New London audiences with mobile LED billboard trucks
LED campaigns across downtown New London, the Groton corridor, and casino traffic on I-95 and Route 32.
From the ferry docks to Mohegan Sun traffic, your brand rides the busiest routes in southeastern CT.
Boost Outdoor Media runs mobile LED billboard campaigns across New London — covering the downtown waterfront and ferry terminals, Connecticut College and the Coast Guard Academy, the Route 32 corridor toward the casinos, and the heavy I-95 flow between New Haven and Rhode Island.
New London is the gateway to southeastern Connecticut tourism: ferries to Long Island and Block Island, Amtrak service, two casinos within fifteen minutes, and a summer visitor surge. Mobile LED trucks reach those visitors on the move, which fixed boards on I-95 simply cannot do once travelers exit the highway.
Our trucks run Bank Street and State Street through downtown, work the ferry and Union Station terminals as boats and trains unload, and cover the Route 32 corridor carrying casino and Groton submarine base traffic.
Sailfest brings hundreds of thousands downtown every July, and Garde Arts Center shows, Coast Guard Academy ceremonies and Mohegan Sun concerts keep crowds moving year-round. We route trucks along the arrival and parking paths where those crowds are captive.
New London campaigns fit tourism and hospitality, casinos and entertainment venues, marine and defense employers hiring near Groton, restaurants, and seasonal businesses that need to capture summer visitor spending fast.
Coverage in New London
Our Trucks in New London
FAQ
Pricing
A single LED billboard truck in New London generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair New London with nearby Connecticut markets on the same truck schedule.
