o"Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness." -
The Point of Purchase Institute
“Mobile billboards boost name recognition 15 times greater than any other form of advertising.” - European Outdoor Advertising Assoc.
“Messages on outdoor mobile billboards have a 97% recall rate.” - RYP and Becker Group
“98% of the respondents felt that the ad created a positive image for the advertiser.” -
Robinson, Yesawich & Pepperdine Inc.
“29% say outdoor advertising caused them to visit a retail store within a week.” - Arbitron National In-Car Study
“96% of respondents say mobile advertising is more effective than traditional outdoor advertising (Static billboards).” - Outdoor Advertising Magazine TACA Research
“Mobile advertising generates 2.5 times more attention than a static billboard.”
- Perception Research
“81.5% responded that someone else in the vehicle saw the ad.” -
Robinson, Yesawich & Pepperdine Inc.
“An equal proportion of respondents first noticed the ad on the side as did first notice the ad on the back of the vehicle.” -
Robinson, Yesawich & Pepperdine Inc.
“Americans report spending an average of 15 hours a week in-car, either as driver or passenger. Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media. In-car audiences are a vital advertising consideration in all-sized U.S. media markets. Outdoor and radio advertising are very complementary.” -
Arbitron Inc. / Edison Media Research