Industry Research
What the Experts Say About Mobile Billboard Advertising
The comments and statistics speak for themselves. No other medium is as cost-effective and powerful as mobile billboard advertising.
97%
Ad Recall Rate
RYP and Becker Group
15x
Greater Name Recognition
European Outdoor Advertising Assoc.
2.5x
More Attention vs Static
Perception Research
98%
Positive Brand Image
Robinson, Yesawich & Pepperdine
Research & Findings
The Numbers Behind the Impact
Decades of independent research from leading media and outdoor advertising organizations confirm one thing: mobile billboards work.
“Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.”
“Mobile billboards boost name recognition 15 times greater than any other form of advertising.”
“Messages on outdoor mobile billboards have a 97% recall rate.”
“98% of the respondents felt that the ad created a positive image for the advertiser.”
“29% say outdoor advertising caused them to visit a retail store within a week.”
“96% of respondents say mobile advertising is more effective than traditional outdoor advertising (static billboards).”
“Mobile advertising generates 2.5 times more attention than a static billboard.”
“81.5% responded that someone else in the vehicle saw the ad.”
“An equal proportion of respondents first noticed the ad on the side as did first notice the ad on the back of the vehicle.”
“Americans report spending an average of 15 hours a week in-car, either as driver or passenger. Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media. In-car audiences are a vital advertising consideration in all-sized U.S. media markets.”
Put These Numbers to Work for Your Brand
97% recall. 15x recognition. 2.5x attention. Let's build a mobile billboard campaign that delivers.