Reach New Britain audiences with mobile LED billboard trucks
High-visibility LED campaigns across New Britain's cultural districts, university campus, and major highway interchanges.
Hard-hitting ads in the Hardware City. Make your brand unmissable.
Boost Outdoor Media runs mobile LED billboard campaigns across New Britain — covering the vibrant Little Poland district, Central Connecticut State University, New Britain Stadium, and the high-traffic interchanges of I-84, Route 9, and Route 72.
Known as the Hardware City, New Britain is a dense, high-activity hub anchored by Central Connecticut State University. Mobile LED billboards capture the attention of 10,000+ students and faculty, along with the thousands of commuters moving through the Route 9 and I-84 interchange daily.
Our routes cover the Broad Street "Little Poland" district, the CCSU campus area, and the retail corridors along Route 72. We strategically time runs to coincide with peak traffic at the Route 9/I-84 merge, one of the most visible points in the city.
We circle New Britain Stadium during Bees baseball games and Walnut Hill Park during the popular summer concert series. The Little Poland Festival, one of CT's largest cultural events, provides a prime opportunity for massive brand exposure.
New Britain campaigns serve local businesses in the Little Poland district, CCSU-related services, and regional healthcare providers. Our trucks offer a high-frequency, low-cost way to reach the heart of central Connecticut.
Coverage in New Britain
Our Trucks in New Britain
FAQ
Pricing
A single LED billboard truck in New Britain generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair New Britain with nearby Connecticut markets on the same truck schedule.
