Why You Should Be Using LED Mobile Billboards at Trade Shows
LED mobile billboards are a great way to advertise your business around Providence and the surrounding areas but they can be used for much more than that. If you frequently promote your business at trade shows, you are missing out on an opportunity by not bringing your LED mobile billboards along. They are a great way to truly make a splash and connect with potential clients and collaborators.
LED Mobile Billboards Are Eye Catching
One of the primary reasons that LED mobile billboards work so well at trade shows is actually the same reason they work so well in everyday advertising. In a sea of traditional signage, they stand out from the crowd. In a congested expo room, potential clients and collaborators can hardly be expected to see every Providence business that has shown up for the day. Your unique signage will alert attendees to the business before they ever walk in the door. With your billboard parked outside the building promoting your services and/or swag give aways, you can bet your booth will be packed all day.
A Great Conversation Starter
Once you have people flocking to your display, you need to figure out how to engage them in meaningful conversation. This can be overwhelming with of the hustle and bustle that usually occurs at this type of event. A clear, concise message about your business displayed on your LED billboard can provide you with an easy conversation starter. If visitors to your display don’t bring it up, you can always refer to the billboard and ask what it is about your business that is of interest to each individual.
Advertise Events
When you use mobile billboards for general advertising, you may highlight special events going on within your company. You can use this same strategy at a trade show to bring people to your booth at specific times. If you are having a product demonstration, for example, display the details on your mobile billboard. On a day that is packed with options for activities, it will serve as a constant reminder to check back and see what is going on with your display.
Trade shows are a great networking opportunity but they can be overwhelming when they are packed with Providence businesses. LED mobile billboards give you the extra edge to help you stand out among all of the other companies in attendance. To discuss how Boost Outdoor Mediacan help make your next trade show your most successful trade show, click here.

