How to Choose the Right Mobile Billboard Company

Gerald M • Feb 07, 2019

Choosing a mobile billboard company is one of the most important decisions you will make when planning your company’s marketing strategies for the new year. Mobile billboards offer many unique benefits for businesses in the Portland, ME area but it is important to execute them properly. Before jumping in with a mobile billboard company, explore your options and consider which one might be the best option for you and your business goals.

Choose a Mobile Billboard Company That Knows Your Market

If you run your business out of the Portland, ME area, you should be working with a mobile billboard creator that is familiar with Portland and the surrounding areas. It can be tempting to go with a company based in a larger city but the designers there, while talented, are not going to be familiar with your unique market. In order to effectively reach your potential clients, you need to create a marketing campaign that will speak directly to locals and to the unique needs that come along with living in their community.

Experience with Your Business Type

It is essential that you choose a mobile billboard company that has worked with your type of business before. One company may have done brilliant work for various retail stores but that doesn’t mean that they are well equipped to effectively advertise your law firm. Don’t be afraid to ask for references from past clients and find out how well the mobile billboards created by each company actually promoted their business within the Portland community.

Understands Your Vision

Although the company you choose should be experts in billboard marketing, it is important to remember that you are the expert on your business. If you have a specific vision for your marketing campaign, choose a billboard company that shares your vision. Choose strong collaborators who will work with you rather than trying to bulldoze you with all of their ideas. If you don’t feel understood by the billboard company, they are not the right fit for you.

When you choose a mobile billboard company, you are choosing an essential partner in your marketing plan. Find a company that knows the Portland, ME area and will share your vision for your business, such as Boost Outdoor Media. For more information about Boost and our marketing services, please click here.

< Older Post Newer Post >

Mail

Boosting Brand Exposure with LED Billboard Truck Advertising

By John Adams • 08 Jul, 2023

Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy. Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.

Digital Mobile Billboard marketing - Pros and Cons

10 Aug, 2022

Pros: 1. Cost-effective: Mobile billboards are a very affordable way to advertise, especially when compared to traditional methods like TV or print ads. 2. Targeted: Mobile billboards allow you to target a specific audience with your message. For example, you can target people who live in a particular area or who drive on a specific highway. 3. Flexible: Mobile billboards are very flexible, allowing you to change your message or location at any time. 4. Eye-catching: Mobile billboards are very eye-catching and will grab people's attention, even if they're not explicitly looking for your product or service. Cons: 1. Limited reach: Mobile billboards only reach people in the vicinity of the billboard. This means that you won't be able to reach as many people as you would with a TV or print ad. 2. Weather conditions: Mobile billboards can be affected by weather conditions, such as high winds or heavy rain. This can make them less effective than other forms of advertising.