How to Market a Sandwich Shop

Gerald M • Sep 05, 2019

marketing a deli, marketing a sandwich shop

You just opened a sandwich shop but are still struggling for sales. Or, maybe your sandwich shop has been there for years, but you have and continue to struggle to gain a foothold in the local market. If this sounds familiar, you probably need to change your marketing strategy, your marketing goals, as well as the outlets you are advertising on. Consider using some unique and out-of-the-box marketing to get people’s attention and develop a loyal customer base.

The number one focus of the campaign should be to create customer loyalty. It is a known fact that it is far cheaper to retain customers than it is to obtain new customers. The trick is in creating programs and marketing that both encourages new customers to the store as well as ways of luring them back time and time again.

Free Samples – if you want to lure people into a restaurant, let them taste your product. If you are in an area saturated with business offices, cut up a bunch of sandwiches and send a staff member out to drop them off to employees with a special offer. The offer will enable you to track just how effective your campaign is.

Get Involved – community members are far more likely to support a business that is giving back, so don’t be shy about supporting the high school sports teams or other community efforts. You may even consider running your own event or donating your sales from a specific product to a local cause one day a month.

Make Loyalty Pay – if customers are giving you their loyalty, you should be giving them something back. Look at how hotels and airlines lure in repeat customers, even if they are not always offering the best prices. As American Express says, membership has its privileges. In addition to free meals or discounted meals, you can also give away swag to keep them coming back. You may also consider working out deals with other businesses in the area to offer joint discounts to all your loyalty club members.

Mobile Billboard Advertising – are there areas where there is heavy pedestrian traffic close by at mealtime? How effective do you think a mobile billboard with a picture of a sandwich and a discount code or an offer of a free side would be to those that have not yet made up their mind. In addition to the offer, have the directions right on the billboard if it is parked or put a QR code that will take them right to Google maps and direct them to your store in the ad.

If you like the idea of using mobile billboards to advertise your sandwich shop , Boost Outdoor Media can help! To learn more about our services or to have one of our representatives reach out, please click here.

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Boosting Brand Exposure with LED Billboard Truck Advertising

By John Adams • 08 Jul, 2023

Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy. Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.

Digital Mobile Billboard marketing - Pros and Cons

10 Aug, 2022

Pros: 1. Cost-effective: Mobile billboards are a very affordable way to advertise, especially when compared to traditional methods like TV or print ads. 2. Targeted: Mobile billboards allow you to target a specific audience with your message. For example, you can target people who live in a particular area or who drive on a specific highway. 3. Flexible: Mobile billboards are very flexible, allowing you to change your message or location at any time. 4. Eye-catching: Mobile billboards are very eye-catching and will grab people's attention, even if they're not explicitly looking for your product or service. Cons: 1. Limited reach: Mobile billboards only reach people in the vicinity of the billboard. This means that you won't be able to reach as many people as you would with a TV or print ad. 2. Weather conditions: Mobile billboards can be affected by weather conditions, such as high winds or heavy rain. This can make them less effective than other forms of advertising.