Growing Your Summer Camp Program with Video Advertising Vehicles
Video advertising vehicles are an excellent way to grow your summer camp in the competitive Stamford market. These days, everyone from dance schools to bowling alleys have day programs for children during the summer. In order to make your summer camp stand out from the crowd, you need to utilize the most innovative and engaging marketing techniques available.
Video Advertising Vehicles Highlight Special Events
For families that chose another program over yours this year, you need to highlight all of the fun that they are missing out on. You can use video advertising vehicles to show video of special events and activities happening in your program to the greater Stamford community. Since your advertisement will be on the road, kids may even see your activities while they are on their way to their current program and decide that they’d like to give you a try instead.
Offer Deals for Next Year
It is never too early to start planning for the next camp season. In fact, many programs start enrolling for the following summer as soon as the program begins in the current year. You can use your advertising vehicle to highlight special offers for families who are willing to make a commitment now for next summer. This may be especially appealing for parents whose children are not enjoying their current summer program. You can promote these deals by placing your advertising vehicle near your program’s location as well as the sites of other well-known children’s programs.
Get A Release from Parents
If you are going to be using video advertising vehicles with footage from your current program, make sure you have a release from parents to use their child’s image. In this day and age, there are many parents who choose not to post their child’s picture on their own social media and may not be comfortable with their child appearing on an advertisement vehicle. You can save yourself a great deal of trouble down the road by simply verifying that parents are on board with their child’s image appearing in your ad before putting the advertising video together.
The summer camp industry in Stamford is competitive and it is important to find ways to stand out from the crowd. Video advertising vehiclesare a great way to highlight what makes your program special and draw in families for the upcoming season. If you would like to learn more about using video advertising vehicles to promote your business, click here.
