How to Boost Your Small Business Advertising Efforts

Gerald M • Aug 22, 2019

Trying to get a small business off the ground is more challenging than ever. However, regardless of the type of business, there are some advertising techniques that can be used to set your business apart to give it a better chance of success.

What Is Small Business Advertising?

When advertising for a small business, you are going to have some very specific goals in mind. As a small business owner, you are trying to both build a brand and convert sales. Since you will not have the advertising budget of a national brand, you are going to need to be far more effective in converting sales than a national brand within the same niche.

You should have three goals in mind when creating an advertisement:

1.Creates an immediate action

2.Contains a powerful call-to-action

3.Contains a specific offer (usually with an expiration)

Advertising Vs. Marketing

Far too many small business owners confuse marketing with advertising, however, they have completely different focuses. While advertising generally promotes a specific product, service, or offer, marketing is more about building the brand and presence of the business. Obviously, you want your marketing efforts to also drive sales, but marketing will generally have a lower conversion rate as well as trying to reach a broader audience.

Types of Small Business Advertising

Most business owners are going to stick to the more traditional advertising outlets, such as magazine ads, newspaper ads, and local flyers. However, this type of advertising is becoming more and more outdated. Some of the more modern techniques you may consider are:

·Google AdSense Ads

·Banner Ads

·YouTube Advertising

·Social Media Advertising

While these can all be effective as well as taking advantage of the overuse of the smartphone by many people, there is another format many small businesses are overlooking… mobile billboard ads.

Mobile billboard ads have the advantage of being placed in particular areas with a very focused audience. For instance, if you are selling sports jerseys, the mobile billboard ad can travel around the arena or stadium where a local sporting event is taking place. The added benefit of this type of advertising is that the ad can remain mobile throughout the day or move to different locations to take advantage of different events throughout the day.

If you would like to learn more about mobile billboard advertising, Boost Outdoor Media would love to help. Just fill out our contact form and a representative will be in touch ASAP to discuss your advertising needs. To fill out our contact form, click here.

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Boosting Brand Exposure with LED Billboard Truck Advertising

By John Adams • 08 Jul, 2023

Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy. Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.

Digital Mobile Billboard marketing - Pros and Cons

10 Aug, 2022

Pros: 1. Cost-effective: Mobile billboards are a very affordable way to advertise, especially when compared to traditional methods like TV or print ads. 2. Targeted: Mobile billboards allow you to target a specific audience with your message. For example, you can target people who live in a particular area or who drive on a specific highway. 3. Flexible: Mobile billboards are very flexible, allowing you to change your message or location at any time. 4. Eye-catching: Mobile billboards are very eye-catching and will grab people's attention, even if they're not explicitly looking for your product or service. Cons: 1. Limited reach: Mobile billboards only reach people in the vicinity of the billboard. This means that you won't be able to reach as many people as you would with a TV or print ad. 2. Weather conditions: Mobile billboards can be affected by weather conditions, such as high winds or heavy rain. This can make them less effective than other forms of advertising.