How to Boost Your Small Business Advertising Efforts
Trying to get a small business off the ground is more challenging than ever. However, regardless of the type of business, there are some advertising techniques that can be used to set your business apart to give it a better chance of success.
What Is Small Business Advertising?
When advertising for a small business, you are going to have some very specific goals in mind. As a small business owner, you are trying to both build a brand and convert sales. Since you will not have the advertising budget of a national brand, you are going to need to be far more effective in converting sales than a national brand within the same niche.
You should have three goals in mind when creating an advertisement:
1.Creates an immediate action
2.Contains a powerful call-to-action
3.Contains a specific offer (usually with an expiration)
Advertising Vs. Marketing
Far too many small business owners confuse marketing with advertising, however, they have completely different focuses. While advertising generally promotes a specific product, service, or offer, marketing is more about building the brand and presence of the business. Obviously, you want your marketing efforts to also drive sales, but marketing will generally have a lower conversion rate as well as trying to reach a broader audience.
Types of Small Business Advertising
Most business owners are going to stick to the more traditional advertising outlets, such as magazine ads, newspaper ads, and local flyers. However, this type of advertising is becoming more and more outdated. Some of the more modern techniques you may consider are:
·Google AdSense Ads
·Banner Ads
·YouTube Advertising
·Social Media Advertising
While these can all be effective as well as taking advantage of the overuse of the smartphone by many people, there is another format many small businesses are overlooking… mobile billboard ads.
Mobile billboard ads have the advantage of being placed in particular areas with a very focused audience. For instance, if you are selling sports jerseys, the mobile billboard ad can travel around the arena or stadium where a local sporting event is taking place. The added benefit of this type of advertising is that the ad can remain mobile throughout the day or move to different locations to take advantage of different events throughout the day.
If you would like to learn more about mobile billboard advertising, Boost Outdoor Media would love to help. Just fill out our contact form and a representative will be in touch ASAP to discuss your advertising needs. To fill out our contact form, click here.

