Getting Tourist Business with Digital Truck Advertising

Gerald M • Aug 07, 2019
digital truck advertising, advertising for tourists

Digital truck advertising is one of the best ways to get tourists in the Portland, ME area to try out your business instead of the chains they are familiar with. When it comes to shopping and eating on vacation, tourists often want to spend their carefully budgeted dollars on names that they know. However, you can get them to try out the local experience in your restaurant or shop with some careful digital truck advertising.

Timing of Digital Truck Advertising

You can place your digital advertising truck almost anywhere you want, so it is important to be strategic. Often, you can attract a great deal of tourist business by placing your truck in a spot directly off of the closest highway. Folks who are road tripping to the area often arrive hungry, tired, and willing to try out the first spot that seems like a good option. Make sure that, when they are making these decisions, they see your business as an option by being one of the first things they see when they arrive.

Popular Hotels and Inns

Most tourists will have their overnight accommodations booked in advance, but they will still be looking for places to eat and things to do in town. Set your digital truck advertising up near the biggest and most popular hotels in order to attract tourists who are still on the fence about their recreational plans. Be sure to include information such as how far you are located from the hotel and, if applicable, admission prices or specials you might be running.

Take Advantage of The Beach

Maine’s beautiful beaches are one of the primary reasons that people travel to the Portland area and, if you aren’t advertising nearby, you are missing out on a great deal of tourist business. If you are not going to have a digital truck advertising vehicle situated near the beach all day long, focus on the evening, when most people are coming off of the beach and making their plans for the evening. They will be tired, hungry, and likely to take one of the first suggestions that they see.

When people visit a new city, they need recommendations as far as where to eat and what to do. Make sure you are getting your brand in front of them by placing advertisements in the correct spots at the correct times with a mobile billboard. For more information about using digital truck advertisingto help your business during tourist season, please click here.

By John Adams 08 Jul, 2023
Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy.  Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.
10 Aug, 2022
Pros: 1. Cost-effective: Mobile billboards are a very affordable way to advertise, especially when compared to traditional methods like TV or print ads. 2. Targeted: Mobile billboards allow you to target a specific audience with your message. For example, you can target people who live in a particular area or who drive on a specific highway. 3. Flexible: Mobile billboards are very flexible, allowing you to change your message or location at any time. 4. Eye-catching: Mobile billboards are very eye-catching and will grab people's attention, even if they're not explicitly looking for your product or service. Cons: 1. Limited reach: Mobile billboards only reach people in the vicinity of the billboard. This means that you won't be able to reach as many people as you would with a TV or print ad. 2. Weather conditions: Mobile billboards can be affected by weather conditions, such as high winds or heavy rain. This can make them less effective than other forms of advertising.
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