Getting Tourist Business with Digital Truck Advertising
Digital truck advertising is one of the best ways to get tourists in the Portland, ME area to try out your business instead of the chains they are familiar with. When it comes to shopping and eating on vacation, tourists often want to spend their carefully budgeted dollars on names that they know. However, you can get them to try out the local experience in your restaurant or shop with some careful digital truck advertising.
Timing of Digital Truck Advertising
You can place your digital advertising truck almost anywhere you want, so it is important to be strategic. Often, you can attract a great deal of tourist business by placing your truck in a spot directly off of the closest highway. Folks who are road tripping to the area often arrive hungry, tired, and willing to try out the first spot that seems like a good option. Make sure that, when they are making these decisions, they see your business as an option by being one of the first things they see when they arrive.
Popular Hotels and Inns
Most tourists will have their overnight accommodations booked in advance, but they will still be looking for places to eat and things to do in town. Set your digital truck advertising up near the biggest and most popular hotels in order to attract tourists who are still on the fence about their recreational plans. Be sure to include information such as how far you are located from the hotel and, if applicable, admission prices or specials you might be running.
Take Advantage of The Beach
Maine’s beautiful beaches are one of the primary reasons that people travel to the Portland area and, if you aren’t advertising nearby, you are missing out on a great deal of tourist business. If you are not going to have a digital truck advertising vehicle situated near the beach all day long, focus on the evening, when most people are coming off of the beach and making their plans for the evening. They will be tired, hungry, and likely to take one of the first suggestions that they see.
When people visit a new city, they need recommendations as far as where to eat and what to do. Make sure you are getting your brand in front of them by placing advertisements in the correct spots at the correct times with a mobile billboard. For more information about using digital truck advertisingto help your business during tourist season, please click here.

