Marketing Design Tips for Your Next Mobile Billboard Truck
The mobile billboard truck is becoming an increasingly popular form of advertisement for businesses in the Boston area. From major companies to family owned businesses, mobile billboards allow business owners to get their message out across the city with only one simple advertisement. To make the most out of your mobile billboard truck, follow these easy to use design tips.
Keep Your Mobile Billboard Truck Simple
Most people are only going to look at your mobile billboard truck briefly and in passing, so it is important to keep your message direct and simple. Your business certainly offers many wonderful products and services but, when you are advertising on a mobile billboard truck, it is best to focus on just one at a time. If there are too many messages coming at the viewer, they are likely to become overwhelmed and simply move on to the next thing.
Focus on Images Rather Than Text
Again, keep in mind that your potential customer is only going to have a brief amount of time to take in the message on your billboard. This is much easier for them to do in the given window of time if you have minimized the amount of reading that they have to do. Focus on images of your products or even your company logo. You may want to include a slogan or other key phrases but avoid using too much text on your mobile billboard. On average, you have about five seconds to make a lasting impression, so consider that when you are making the design.
Make It Specific
If your billboard truck is going to circulate the Boston area, make your advertisement specific to Boston. You may want to incorporate sayings that are specific to Boston residents or even look into having a local celebrity, such as a popular sports figure, to appear in your ad. This will show your potential clients that you are truly a part of their community and that you understand them and their priorities. Plus, the unique touch will surely help your ad stand out from the crowd.
Mobile billboard truck advertising is a great way to get your message out to the maximum number of potential clients. Make sure you keep things simple and avoid using too much text, which can cloud your main message. For more information about using a mobile billboard truckfor your small business, click here.

