Using a Mobile Billboard Truck to Promote Spring Break Events
Boston may not seem like a spring break hub but if you use a mobile billboard truck to promote your spring break events, it is actually a great place to start. Spring break is a major event for college students across the country and Boston is home to several major colleges and universities. If you are planning to promote a big event for spring break, follow these simple steps for success with your mobile billboard truck.
Send Your Mobile Billboard Truck Out Early
Many college students start planning their spring breaks as early as the fall. There are so many options, from vacations to alternative spring break service trips, that they need to plan ahead. In order to make it to the top of their potential spring break lists, start planning your advertising campaign early and don’t be afraid to start sending your truck out months ahead of time. If you want students to choose the option you are offering, you need to give them plenty of time to confirm their plans.
Focus on Campus
For many advertising campaigns, you can benefit from sending your mobile billboard truck out throughout the greater Boston area. When it comes to spring break, however, you would do best to focus on the major campuses in the city. College students are your target audience for all types of spring break events, and you want to make sure that you are strategically placing your advertising vehicles where they will see them. Focus on major campus centers at peak class times for the best results.
Advertise During Break
There will always be students who fail to plan ahead and are left on campus during spring break while many of their peers are away. Target these students by sending your mobile billboard truck out onto campus during break advertising any local events that you may be sponsoring. These students will surely be on the lookout for something to do and your truck will be sure to draw them in.
Although Boston may not be a key spring break destination, it is a great place to advertise your spring break events. Focus on college campuses to reach your target audience and start early to give your potential clients time to plan. Once spring break hits, follow up with advertising for any local events for those students who have stayed in town.
To find out how you can get started using a mobile billboard truck to advertise your business or event, click here.

