How to Get Started with Digital Truck Advertising
Many business owners in the Newport, RI area have placed digital truck advertising at the top of their list of things to try in 2019. Because it is such a new form of advertising, however, many are putting it off, not knowing how to get started. Digital truck advertising is actually a simple and effective way to let all of Newport know about your business. Follow these simple steps to get started.
Choose a Digital Truck Advertising Company
The most daunting part of getting started with this new form of advertising is finding a company that will help you develop and execute your plan. Find a company that is familiar with the Providence area, like Boost Outdoor Media, so they can help you build a campaign that is tailored to your specific market. Don’t be afraid to ask for samples of their past work or even for contact information from references. The people you choose will be your most important collaborators so make sure that they are experienced and confident in their ability to help you.
Assess Past Marketing Campaigns
Before investing in a new advertising method, it is a good idea to look back on your past marketing campaigns. Assess what worked well about each one and what could be improved upon. You may even want to survey your customers to find out what it was about each campaign that enticed them to give your business a try. Once you have identified the successful elements, you can work with the digital truck company to incorporate them into your new campaign.
Visit Potential Neighborhoods
Once your new campaign is set, you will need to figure out exactly where your digital truck is going to travel. Before making a commitment, visit the areas of Providence that you are considering making sure that they are ideal. Assess the foot traffic as well as the number of vehicles and determine the time of day that your digital truck advertising will get the most views. Although this planning takes time, it will save you money and effort in the long run.
Digital truck advertising is an exciting way to bring new clients to your business. Getting started may feel intimidating but it is actually quite simple. All you need to do is fill out our contact form and a member of our team will be touch shortly to help you get started. To fill out our form, click here.

