Summer Video Advertising Vehicles in a College Town
Many Boston businesses make the mistake of sidelining their
video advertising vehicles during the summer. The logic behind this is that
Boston is primarily known as a college and university town and that much of the
target audience for many businesses is not present during the summer. If you
own a Boston business that caters to college students, you can still have a lot
of success with video advertising vehicles during the summer months if you use
them strategically.
Video Advertising Vehicles on Campus
Just because most classes are not in session does not mean that you should stop circulating your advertising vehicles on campus. There will always be a few summer classes as well as students who stay on campus for jobs and other activities. To make the most out of your summer advertising time, do some research into the school’s orientation and open house schedules. Target those dates in order to reach not only current but prospective students as well.
Summer Festivals and Events
Boston is a thriving city with a lot of entertainment options once school is out. This keeps many young people in the city even when class is not in session. Look for summer festivals, concerts, and sporting events in the Boston area where you can feature your video advertising vehicles. You may even be able to expand your market beyond the college students that you usually market to.
Plan for The Fall
If all else fails, summer is a great time for a business that caters to college students to refocus and plan their advertising campaigns for the fall. You can use this time to film new content for your advertising vehicles and to research upcoming events and trends for Boston colleges and universities. When campus is once again bustling with students, you will be prepared with a fresh and effective advertising campaign.
Certain parts of Boston can definitely feel as though they clear out in the summer, especially for a business that advertises to college students. However, campus is still busy and choosing the right dates to send out your advertising vehicle could yield some huge rewards. Focus on finding other places that young people spend time in the city during the summer months and plan ahead for when campus is full of students in the fall. Just because most classes are out does not mean that you can’t successfully market your business to college students.
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