Summer Video Advertising Vehicles in a College Town

Gerald M • February 22, 2019
video advertising vehicles

Many Boston businesses make the mistake of sidelining their video advertising vehicles during the summer. The logic behind this is that Boston is primarily known as a college and university town and that much of the target audience for many businesses is not present during the summer. If you own a Boston business that caters to college students, you can still have a lot of success with video advertising vehicles during the summer months if you use them strategically.

Video Advertising Vehicles on Campus

Just because most classes are not in session does not mean that you should stop circulating your advertising vehicles on campus. There will always be a few summer classes as well as students who stay on campus for jobs and other activities. To make the most out of your summer advertising time, do some research into the school’s orientation and open house schedules. Target those dates in order to reach not only current but prospective students as well.

Summer Festivals and Events

Boston is a thriving city with a lot of entertainment options once school is out. This keeps many young people in the city even when class is not in session. Look for summer festivals, concerts, and sporting events in the Boston area where you can feature your video advertising vehicles. You may even be able to expand your market beyond the college students that you usually market to.

Plan for The Fall

If all else fails, summer is a great time for a business that caters to college students to refocus and plan their advertising campaigns for the fall. You can use this time to film new content for your advertising vehicles and to research upcoming events and trends for Boston colleges and universities. When campus is once again bustling with students, you will be prepared with a fresh and effective advertising campaign.

Certain parts of Boston can definitely feel as though they clear out in the summer, especially for a business that advertises to college students. However, campus is still busy and choosing the right dates to send out your advertising vehicle could yield some huge rewards. Focus on finding other places that young people spend time in the city during the summer months and plan ahead for when campus is full of students in the fall. Just because most classes are out does not mean that you can’t successfully market your business to college students.

If you would like to consult with someone to see if video advertising vehiclescan help your business, please fill out our contact form and we will be touch ASAP ( click here).

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Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy.  Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.
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