Using Digital Truck Advertising to Announce Your Grand Opening
Portland, ME is full of successful businesses of all types and sizes who use digital truck advertising to draw in new clients. If you are opening a new business in the Portland area, you should be jumping on the digital truck advertising trend early to draw in potential clients or customers. Using new advertising techniques, such as digital truck advertising, may feel like a risk but it is a great way to get the word out about your business and what sets it apart from others in Portland.
Plan Your Digital Truck Advertising Early
A digital advertising truck could potentially reach more people in the Portland area than any of your other advertising techniques. For that reason, it should be the first place you start when it comes to your advertising plans. Sending your advertising trucks out into the Portland community as early as possible will help build a buzz around your business. Residents will start talking about it with their neighbors and, before long, everyone will be anticipating your grand opening.
Create a Clear Message
The key to successful digital truck advertising is creating a clear, eye catching message. Remember that many people will see your truck in passing and it is important that you can make a significant impact on them in a short amount of time. Within just a few seconds, make sure that prospective customers can tell exactly what your businesses is and where they can find more information. Save all of the details for the website or social media accounts that they follow up with as a result of your truck advertisement.
Choose Strategic Locations
A common mistake with digital truck advertising is creating an engaging advertisement and then just sending it through the streets of Portland at random. New businesses must be strategic in the neighborhoods where they utilize their vehicles. For example, if you are opening a daycare, you might choose a neighborhood that is home to several parks or a children’s museum. If you are opening a vegetarian restaurant, advertise in an area that is lacking in vegetarian options to let residents know that something new is on the way. Establish your target audience and research where they spend their time in order to get the most out of your advertisement.
If you think digital truck advertising could help your local small business, give Boost Outdoor Mediaa call so our team of experts can assist you in putting together a campaign for your business. You can use our contact form ( click here) or give us a call at 978-288-1616. We also have live chat available on our website.

