Mobile Billboard Advertising for Urgent Care Centers
When it comes to marketing their services, urgent care centers can do no better than outdoor advertising—a classic but still prominent marketing method that can greatly affect audiences on a grand scale. However, given how overwhelming our environments can be, it’s hard to catch the attention of consumers. This is why it’s absolutely essential that all forms of outdoor advertising, especially mobile digital billboards, be used effectively, and hopefully the following tips will give you an idea of how to best bring patients to your urgent care center.
Types of Outdoor Advertising
Because of how expansive it is, there’s a variety of options for outdoor advertising, including the following:
* Point of sale display (often found near
checkout to entice impulse buyers)
* Billboard advertising
* Mobile digital billboards (often found
on sides of trucks or buses)
* Street furniture (found on kiosks, bus
shelters, phone booths, etc.)
* Guerilla advertising (unconventional,
low-cost marketing that usually involves outdoor public displays)
While an effective marketing technique, outdoor advertising—when done incorrectly—only promotes brand awareness rather than bringing people in. Mobile billboards especially often deliver limited amounts of information that have to be absorbed very quickly. Therefore, the message you send via this kind of advertising must be short and succinct. Be ready with indoor advertising as a follow-up, such as radio, direct mail, print, or online advertising to effectively convince customers to purchase your product or service.
Tips for Successful Outdoor Advertising with Mobile Billboards
The marketing that you use for your services needs to stand out, and the following tips should help your advertising get you the results you want:
Make Advertising Shareable
To be sure your mobile billboard advertising stands out, you need to think outside the box. This method not only increases your brand’s reach, but it also organically generates advertising of its own. To succeed at this, consider creative digitals, experiential advertisements, or bold marketing to effectively impact consumers.
Seek Higher Traffic Sites
To put it simply, higher traffic sites cost more money than quieter ones. While it might be appealing to simply go for the lesser choice, limited publicity is ultimately wasteful. It’s better to invest in more expensive, higher traffic sites to be sure you’re more effectively reaching consumers.
Check Out the Competition
If you need some inspiration, check out what your biggest competition are doing. By doing this, you’ll be able to investigate what is and what isn’t working out for them, and then you can tactically design your marketing campaign to be a success. However, you should avoid putting your marketing efforts in danger by calling out the competition directly. One such example was when Audi advertised their latest model with a billboard slogan that read, “Your move, BMW.” At which point, BMW responded later with advertising featuring their newest car model, which read simply, “Checkmate.”
Keep Things Simple
The main goal of great mobile billboard advertising—or any form of outdoor advertising—is to provide information quickly that’s taken in just as fast. Make the text as concise as possible, so maybe about six words. If an image is providing the reader with information, don’t duplicate that information with text. Because images may grab the attention of consumers more than anything, focus on turning that into a focal point to tell a complete story. People are very sensitive to imagery, so concentrate on communicating your message in this way.
Need help developing an outdoor advertising campaign for your urgent care center or doctor's office? Boost Outdoor Mediacan help! For more information about our services, please click here.
