LED Digital Billboards and Other Tips for Medical Spa Marketing
It’s hard to argue against a spa for some much-needed relaxation, but marketing for a medical spa, on the other hand, is far from relaxing. After trying everything and throwing so much money at the problem, you still may not be getting the results you want. If you’re currently in this kind of jam, you may want to try out a few of our marketing tips specifically for medical spas. From social media promotions to digital billboard trucks, these ideas may have flown under the radar, but they’re certainly worth checking out!
Identify Your Target Audience
Plenty of businesses get so excited launching their marketing campaign that they seem to forget a basic crucial step—knowing who their audience is. Identifying your target audience is completely essential for marketing, because it saves money overall and helps narrow your advertising to make it the most effective. Truthfully, your advertising may be solid as it is already, but if your net is too narrow or too wide, you’ll end up spending money on marketing campaigns that aren’t necessarily going to generate leads.
Focus on a comprehensive demographic as your target audience and advertise toward them specifically. This detailed demographic is typically called the “buyer persona.” Find a template for such personas and put good amounts of thought toward completing out. If you don’t, you might end up focusing on the wrong group.
Run Contests and Promotions on Social Media
Whether they’re actively doing so or not, everyone loves saving money. Given there’s more than three billion social media users, maximizing your performance on these platforms should be priority number one. Start a Facebook Ads marketing campaign for advertising your spa— LED digital billboardsare also great for catching your regular viewer’s attention—and then offer customers even more incentive whenever they visit your medical spa or “Like” it online. In case you need promotional ideas, check out the following:
·Buy one, get one free massages.
·Buy one massage, and get one free facial.
·One consultation visit for free.
Imagine yourself in the customer’s shoes while crafting this campaign. What kind of perks do want when you visit a spa?
Create Content That’s Emotionally Driven
When it comes to marketing a medical spa, the best kinds of advertising are those with content that tell a story and are driven by emotion. Maybe, you recount your own injury and describe how services like yours helped your recovery. For your website, try including patient testimonials and similar content and, if possible, use photos. The more relatable and emotional your content is, the better that content will perform.
If you would like more information about how digital billboard advertising can help your medical spa, check out these stats ( click here)! If you think digital mobile billboards advertising is right for your business, just fill out our contact formand a team member will get back to you ASAP!
