Using Digital Billboard Trucks for Hiring Campaigns
We know trying to scour through dime-a-dozen candidates to find the perfect match can be an exhausting, unending battle. To provide their customers with the best on the market and to keep receiving outstanding applications, recruitment companies are constantly searching for new ways to bring in fresh talent. Billboards, including digital billboard trucks, are a fantastic way of being seen by hundreds or even thousands of job candidates daily. This way, recruiters can reel in more candidates and beat out their online competitors by promoting their outdoor presence.
Selecting a Location
Before you start planning your next hiring campaign, here are several tips you should consider when selecting the location of your billboard:
·If you specialize in recruiting for specific areas, choose a spot that’s near the center of town or a train/bus station where locals frequently travel.
·Pick a location that receives high footfall and a high traffic count.
·Ask for a road that’s popular for commuting.
·Request a location that’s close to companies you’re recruiting for.
·Place yourself strategically on billboards that are close to big company clusters, as they might experience high turnover rates. This puts you in sight of company employees when they’re going to work.
Designing the Billboard Advertisement
When designing a billboard advertisement, make sure the goals of your hiring campaign are absolutely clear, so you can realistically measure your results. Is it brand awareness you’re advertising for or is it that you’re trying to drive consumers to act or have a certain impact on them?
· Know the applicant you want : What do candidates want from a new job? Tell them how you’ll be addressing their needs.
· Consider the time of year : if you’re advertising in early months like January, your applicants might want to change occupations as part of the new work year. How can a billboard be used to persuade these workers to take a leap of faith?
· Simplicity is crucial : Billboards aren’t the place for listing all your available openings. If, for instance, you’re specializing in specific industries, such as marketing, IT, finance, or logistics, your advertising needs to show that clearly. Say precisely what’s needed in less than ten words in order for commuters to take in the message quickly.
· Call to action : Use your space effectively, so that job seekers have time to take down your number. If you’ve picked a location that’s in view of fast-paced traffic, try focusing on developing a simple hiring campaign for onlookers to remember the name of your company and to easily search for you online. A location with plenty of traffic standstills is where a visible phone number is really helpful.
Need help creating an outdoor advertising campaign to draw in more applications for your business? We can help! To contact Boost Outdoor Mediafor more information about digital billboard advertising, click here.
