Making the Most Out of Your Mobile Billboard Calls to Action

Gerald M • May 16, 2019

mobile billboard advertising, call to action tips, calls to action tips

When it comes to outdoor advertising, developing effective mobile billboard calls to action is perhaps the most important thing that you can do. Mobile billboard calls to action generally come at the end of an advertisement and suggest a specific action that the consumer can take to interact with the business immediately. When you use a call to action in your advertisement, you have a significantly higher likelihood of landing a sale as a direct result of the ad.

Why Are Mobile Billboard Calls to Action So Effective?

Nearly all forms of advertisement include a call to action of one kind. Mobile billboard calls to action, however, are among the most effective simply due to the nature of the marketing technique. Your potential clients are already out and about when they view your mobile billboard, as opposed to, for example, your television commercial. An effective call to action can result in an immediate sale and does not rely on the viewer remembering the business hours or days later.

Take Advantage of Technology

These days, folks always have their phones on them and in most cases, it is usually right in their hands. It is considered one of the best practices in marketing to use a call to action that allows people to interact with their phones. For example, you might have a QR code on your mobile billboard that people can scan in order to get more information, make an appointment, or place an order. You can also include a specific hashtag for people to use when they share about your business on social media.

An Incentive to Visit Immediately

Another effective type of call to action is one that provides an incentive for visiting your establishment immediately. For example, a coffee shop may have a call to action that offers a free cookie with a coffee for people who visit the shop and mention the mobile billboard ad. If you can convince people to come in and see you immediately, you do not have to rely on them to visit later and will likely win their repeat business.

A call to action is the most essential element of any advertisement. It encourages your potential customers to take the next step and interact with your business. If you are ready to use mobile billboardsto build your brand and generate more business and your business is in the Andover, MA area, it’s time to contact Boost Outdoor Media. Fill out our contact form ( click here) and a team member will be in contact ASAP.

< Older Post Newer Post >

Mail

Boosting Brand Exposure with LED Billboard Truck Advertising

By John Adams • 08 Jul, 2023

Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy. Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.

Digital Mobile Billboard marketing - Pros and Cons

10 Aug, 2022

Pros: 1. Cost-effective: Mobile billboards are a very affordable way to advertise, especially when compared to traditional methods like TV or print ads. 2. Targeted: Mobile billboards allow you to target a specific audience with your message. For example, you can target people who live in a particular area or who drive on a specific highway. 3. Flexible: Mobile billboards are very flexible, allowing you to change your message or location at any time. 4. Eye-catching: Mobile billboards are very eye-catching and will grab people's attention, even if they're not explicitly looking for your product or service. Cons: 1. Limited reach: Mobile billboards only reach people in the vicinity of the billboard. This means that you won't be able to reach as many people as you would with a TV or print ad. 2. Weather conditions: Mobile billboards can be affected by weather conditions, such as high winds or heavy rain. This can make them less effective than other forms of advertising.