Grow Your Business with Geo-conquesting
Geo-conquesting offers a unique opportunity for small, local businesses to grow within their communities. It is a sad truth that it is difficult for a locally owned business to survive in many areas today because of the big box discount stores that often offer similar products or services. With geo-conquesting, however, small businesses have a chance to break into the local market and truly make a name for themselves.
What Is Geo-conquesting?
Geo-conquesting refers to the practice of advertising in a way that attracts a competitor’s customers and brings them over to your business. This is done through hyper-local targeted ads geared towards people who need a specific service in a specific area. In a market where there is only so much business to go around, this practice has become a necessary means of survival for many small, locally-owned businesses.
Focus on What Sets You Apart
Many people like to support locally owned businesses but, unfortunately, being family owned and operated is often not enough to win someone’s business. When you are developing your niche marketing to win a competitor’s business, it is important to focus on what truly sets you apart. If you offer, for example, more convenient hours or significantly better prices, these are things to focus on in your advertising campaign. Consumers often need a specific and persuasive reason to make a change from the establishments that have frequented for a long time.
Strategic Placement of Your Advertisements
Placing your advertisements for this type of campaign is twofold. You need to advertise both near your establishment and near your competitor’s. For this reason, mobile billboards are an excellent option. You can create one cost-effective campaign and simply move it from one location to the other, depending on what makes the most sense in terms of the day and time.
For best results, position your mobile billboard within walking distance of either establishment. Geo-conquesting is one of the most effective ways to grow a small, local business. It is important to let local consumers know that there are options available other than the ones they have been familiar with over the years. Focus on what truly sets your business apart from the competition, such as hours, services and prices. Once you have a campaign in place, you can strategically situate it so that it is easily viewed by customers in both your neighborhood and your competition’s.
If you are ready to grow your brand using mobile billboards, please fill out our contact form and a member of our team will be in contact ASAP to discuss your options. Please click hereto fill out the form.
