Grow Your Business with Geo-conquesting

Gerald M • May 14, 2019

Geo-conquesting offers a unique opportunity for small, local businesses to grow within their communities. It is a sad truth that it is difficult for a locally owned business to survive in many areas today because of the big box discount stores that often offer similar products or services. With geo-conquesting, however, small businesses have a chance to break into the local market and truly make a name for themselves.

What Is Geo-conquesting?

Geo-conquesting refers to the practice of advertising in a way that attracts a competitor’s customers and brings them over to your business. This is done through hyper-local targeted ads geared towards people who need a specific service in a specific area. In a market where there is only so much business to go around, this practice has become a necessary means of survival for many small, locally-owned businesses.

Focus on What Sets You Apart

Many people like to support locally owned businesses but, unfortunately, being family owned and operated is often not enough to win someone’s business. When you are developing your niche marketing to win a competitor’s business, it is important to focus on what truly sets you apart. If you offer, for example, more convenient hours or significantly better prices, these are things to focus on in your advertising campaign. Consumers often need a specific and persuasive reason to make a change from the establishments that have frequented for a long time.

Strategic Placement of Your Advertisements

Placing your advertisements for this type of campaign is twofold. You need to advertise both near your establishment and near your competitor’s. For this reason, mobile billboards are an excellent option. You can create one cost-effective campaign and simply move it from one location to the other, depending on what makes the most sense in terms of the day and time.

For best results, position your mobile billboard within walking distance of either establishment. Geo-conquesting is one of the most effective ways to grow a small, local business. It is important to let local consumers know that there are options available other than the ones they have been familiar with over the years. Focus on what truly sets your business apart from the competition, such as hours, services and prices. Once you have a campaign in place, you can strategically situate it so that it is easily viewed by customers in both your neighborhood and your competition’s.

If you are ready to grow your brand using mobile billboards, please fill out our contact form and a member of our team will be in contact ASAP to discuss your options. Please click hereto fill out the form.

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Boosting Brand Exposure with LED Billboard Truck Advertising

By John Adams • 08 Jul, 2023

Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy. Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.

Digital Mobile Billboard marketing - Pros and Cons

10 Aug, 2022

Pros: 1. Cost-effective: Mobile billboards are a very affordable way to advertise, especially when compared to traditional methods like TV or print ads. 2. Targeted: Mobile billboards allow you to target a specific audience with your message. For example, you can target people who live in a particular area or who drive on a specific highway. 3. Flexible: Mobile billboards are very flexible, allowing you to change your message or location at any time. 4. Eye-catching: Mobile billboards are very eye-catching and will grab people's attention, even if they're not explicitly looking for your product or service. Cons: 1. Limited reach: Mobile billboards only reach people in the vicinity of the billboard. This means that you won't be able to reach as many people as you would with a TV or print ad. 2. Weather conditions: Mobile billboards can be affected by weather conditions, such as high winds or heavy rain. This can make them less effective than other forms of advertising.