Clark's Pest Control LED Billboard Truck Campaign in Raleigh, NC

Clark's Termite & Pest Control ran a mobile LED billboard truck campaign across Raleigh, North Carolina, with Boost Outdoor Media. The truck carried Clark's "$50 OFF Any Service" offer on bright digital screens through the city's busiest corridors — from the NC State Fairgrounds on Trinity Road to downtown Fayetteville Street, Glenwood Avenue, Crabtree Valley Mall, Six Forks Road, Wake Forest Road, and Avent Ferry Road — putting a local pest control brand directly in front of thousands of Raleigh drivers, shoppers, and pedestrians in a single day.

The Campaign: A Local Pest Control Brand Goes Big in Raleigh

Clark's Termite & Pest Control is a local service business competing in a crowded Raleigh market where national chains dominate search ads and direct mail. Instead of fighting for the same crowded channels, Clark's took its offer to the streets with a mobile LED billboard truck — a rolling digital billboard that can't be skipped, blocked, or thrown away.

The creative was simple and built for the road: the Clark's brand, a bold "$50 OFF Any Service" offer, and the website clarkspest.com in high-contrast green and black. On a bright LED screen, that message is readable from hundreds of feet away — in traffic, in parking lots, and on pedestrian-heavy downtown streets.

The Clark's Termite & Pest Control LED billboard truck outside a Lowe's Foods shopping center in Raleigh, NC.

The Route: Two Loops Covering Raleigh's Highest-Traffic Corridors

The campaign ran two planned loops, each starting and ending at 4285 Trinity Road by the NC State Fairgrounds — one of the highest-traffic spots in the city, next to Carter-Finley Stadium and the PNC Arena district.

Loop 1: Fairgrounds to Downtown Raleigh

• Trinity Road / NC State Fairgrounds — the staging point, catching event and arena traffic
• Hillsborough Street — the NC State University corridor, packed with students, restaurants, and foot traffic
• Fayetteville Street — the heart of downtown Raleigh, running from the State Capitol to City Plaza, lined with offices, hotels, and the PNC Plaza tower
• Glenwood Avenue — the entertainment and dining district connecting downtown to northwest Raleigh

Downtown Raleigh: the LED billboard truck on Fayetteville Street, with the PNC Plaza tower in the background.

Loop 2: Crabtree Valley and Raleigh's Suburban Corridors

• Crabtree Valley Mall (4325 Glenwood Ave) — Raleigh's largest shopping mall and one of the busiest retail zones in the Triangle
• Six Forks Road — the main artery through North Raleigh's affluent residential and office districts
• Wake Forest Road — a high-volume commuter route toward northeast Raleigh and Wake Forest
• Avent Ferry Road — dense retail and student housing near NC State's Centennial Campus

The truck working the Glenwood Avenue corridor near Crabtree Valley Mall, Raleigh's busiest retail district.

Why This Route Works for a Home Services Brand

Pest control is a local, need-based purchase — homeowners call when they see a problem, and they call the name they remember. The Raleigh route was built around that reality:

• Residential corridors like Six Forks Road and Wake Forest Road reach homeowners in the exact neighborhoods Clark's services.
• Retail zones like Crabtree Valley Mall and Avent Ferry Road deliver massive daily impressions to errand-running locals.
• Downtown and university areas put the brand in front of renters, property managers, and young professionals — future homeowners.
• The Fairgrounds and arena district add event-day surges of tens of thousands of visitors.

A fixed billboard on I-40 would reach commuters — but only the ones who pass that one spot, and only if they look up. The truck instead circulated through the whole city, repeating impressions across multiple neighborhoods in a single day.

High-contrast creative — "$50 OFF Any Service" and clarkspest.com — readable from across a busy Raleigh parking lot.

What Other Local Businesses Can Take From This Campaign

The Clark's playbook works for any local service business — HVAC, plumbing, landscaping, roofing, law firms, dentists, restaurants:

1. Lead with one offer. "$50 OFF Any Service" plus a website is all a viewer can absorb at 35 mph. One message, one action.
2. Follow your customers, not the highway. The route hit neighborhoods, shopping centers, and downtown — where Raleigh residents actually spend their day.
3. Repeat across zones. Two loops meant the same person could see the truck near home, at the mall, and downtown — repetition is what builds recall.
4. Own the day. A mobile LED billboard truck in Raleigh typically runs $1,200–$1,400 per day, with weekly packages from $5,000–$6,500 — a fraction of what a static billboard on a prime corridor costs per month, with none of the long-term contract.

The Clark's campaign truck at a retail plaza — mobile billboards go where the shoppers are.

Running a Campaign in Raleigh — or Anywhere in North Carolina

Boost Outdoor Media runs LED billboard truck campaigns across the entire state of North Carolina. Beyond Raleigh, we serve:

• Charlotte — Uptown, South End, and the I-77/I-85 corridors
• Durham — downtown, Duke University, and the RTP area
• Greensboro — downtown, UNCG, and the Wendover Avenue retail corridor
• Winston-Salem — downtown, Wake Forest University, and Hanes Mall area
• Fayetteville — Fort Liberty area, Cross Creek Mall, and downtown
• Wilmington — downtown riverfront, UNCW, and the beach corridors
• Asheville — downtown, Biltmore area, and the Blue Ridge tourist routes

Want your business on the streets like Clark's? Tell us your city, your offer, and your dates — we'll plan the route, design the creative, and put your brand in front of thousands of local customers. Get a free quote or call 978-288-1616. Curious about pricing first? See our guide to mobile billboard advertising costs.