Reach Winston-Salem with mobile LED billboard trucks
Downtown, Wake Forest, Innovation Quarter and Hanes Mall — LED truck routes across the Camel City.
Winston-Salem combines a compact downtown, a major medical center and Wake Forest University in a market that is easy to cover in a single day.
Boost Outdoor Media runs mobile LED billboard campaigns across Winston-Salem — downtown and the Innovation Quarter, Wake Forest University, Atrium Health Wake Forest Baptist, Hanes Mall Boulevard, and Stratford Road.
Winston-Salem concentrates its audience along a handful of corridors. Downtown and the Innovation Quarter carry offices, biotech and the Fourth Street restaurant strip. Atrium Health Wake Forest Baptist is one of the largest employers in the region. Stratford Road and Hanes Mall Boulevard handle most of the retail traffic, and Wake Forest University sits just north with Truist Field and Joel Coliseum nearby. One LED truck route covers the entire city core.
Start downtown on Fourth Street and Trade Street through the Arts District and Innovation Quarter, run Cloverdale and Hawthorne past the medical center, then move to Stratford Road and Hanes Mall Boulevard for retail volume. Reynolda Road covers Wake Forest and Reynolda Village, and US-421 / Business 40 ties the loops together through the middle of the city.
Truist Field hosts Wake Forest football, Lawrence Joel Veterans Memorial Coliseum runs basketball and concerts, and Bowman Gray Stadium draws weekly racing crowds in season. Add the Dixie Classic / Carolina Classic Fair traffic, RiverRun International Film Festival, and the downtown Gears & Guitars and First Friday Gallery Hop events.
Winston-Salem campaigns fit healthcare and nursing recruitment, university-adjacent retail and housing, home services, auto dealers along Peters Creek Parkway, restaurant and brewery openings downtown, and county-wide political or advocacy messaging.
Coverage in Winston-Salem
Our Trucks in Winston-Salem
FAQ
Pricing
A single LED billboard truck in Winston-Salem generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Winston-Salem with nearby North Carolina markets on the same truck schedule.
