Reach Worcester audiences with mobile LED billboard trucks
High-visibility LED campaigns across Worcester's busiest corridors, venues, and events.
New England's second-largest city. Nine colleges. One booming downtown. Get seen in the Woo.
Boost Outdoor Media runs mobile LED billboard campaigns across Worcester — covering the Canal District and Polar Park, downtown's Main Street revival, the Shrewsbury Street dining corridor, and the I-290/I-190 commuter web.
Worcester is New England's second-largest city and its fastest-changing downtown. Polar Park put the WooSox — and 500,000+ fans a season — in the Canal District, sparking a restaurant and apartment boom. Nine colleges (Holy Cross, WPI, Clark, and more) keep 35,000+ students in the city, and I-290 cuts directly through downtown, putting commuter traffic feet from the core.
Our trucks loop the Canal District and Polar Park approaches on Madison and Green Streets, run Main Street through downtown and the theater district, cover Shrewsbury Street's restaurant row, and work Park Avenue and Lincoln Street retail. Commuter routes target I-290 exits and the Route 9 corridor toward Shrewsbury's retail strip.
WooSox games fill Polar Park April through September — our trucks circle the Canal District capturing pre-game dinner crowds and post-game bar traffic. The DCU Center hosts Railers hockey, concerts, and conventions downtown. Add the stART on the Street festival, college move-in weekends, and Holy Cross football Saturdays for seasonal surges.
Worcester campaigns serve Canal District restaurants riding the Polar Park wave, healthcare giants (UMass Memorial is Central Mass's largest employer), colleges recruiting students and staff, and retail on Route 9 and Lincoln Street. Boston brands use Worcester routes to extend into Central Massachusetts affordably.
A Worcester truck day usually strings together Main South and Clark University, Shrewsbury Street's restaurant row, Kelley Square and the Canal District around Polar Park, the Lincoln Street and Route 9 retail corridors, and the I-290 spine that funnels Central Massachusetts commuters through downtown. Because the city is compact, one LED billboard truck can repeat the same high-traffic loop several times a day, which is what builds recall.
Worcester prices below Boston while reaching the second-largest population center in New England. Most local campaigns start with a single day around a Polar Park homestand, a DCU Center show, or a college move-in weekend, then extend into a weekly program once the client sees the route photos. Multi-truck days are common for grand openings and political pushes along Route 9 and I-290.
Coverage in Worcester
Our Trucks in Worcester
FAQ
Pricing
A single LED billboard truck in Worcester generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Worcester with nearby Massachusetts markets on the same truck schedule.
