Reach Lowell audiences with mobile LED billboard trucks
High-visibility LED campaigns across Lowell's busiest corridors, venues, and events.
115,000 residents, 18,000 UMass Lowell students, and the Merrimack Valley's busiest downtown. Be everywhere in Mill City.
Boost Outdoor Media runs mobile LED billboard campaigns across Lowell — covering the downtown historic district, UMass Lowell's three campuses, the Drum Hill retail cluster, and the Lowell Connector's commuter pipeline to Route 3 and I-495.
Lowell packs the Merrimack Valley's densest audience into a compact core. Downtown's mill district streets carry steady foot traffic, UMass Lowell spreads 18,000 students across North, South, and East campuses connected by city streets, and the Drum Hill rotary area holds the region's big-box retail. Route 3 and I-495 meet at the city's edge, feeding the Lowell Connector directly into downtown.
Our trucks loop downtown on Merrimack, Central, and Market Streets, connect UMass Lowell's campuses via University Avenue and Pawtucket Street, cover the Drum Hill and Chelmsford Street retail corridor, and work Bridge Street toward Centralville. Commuter routes target the Lowell Connector and Route 38 approaches.
The Lowell Folk Festival — one of the largest free folk festivals in the country — takes over downtown each July. The Tsongas Center hosts River Hawks hockey and concerts, LeLacheur Park hosts summer baseball, and Winterfest and the Southeast Asian Water Festival draw big seasonal crowds. UMass Lowell move-in and graduation weekends spike traffic citywide.
Lowell campaigns serve healthcare (Lowell General's two campuses), multicultural retail — Lowell's Cambodian community is the second-largest in the U.S. and anchors a thriving business district — restaurants in the downtown mill district, and regional brands catching Route 3/I-495 commuters.
Coverage in Lowell
Our Trucks in Lowell
FAQ
Pricing
A single LED billboard truck in Lowell generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Lowell with nearby Massachusetts markets on the same truck schedule.
