Reach Springfield audiences with mobile LED billboard trucks
High-visibility LED campaigns across Springfield's busiest corridors, venues, and events.
Western Mass runs through Springfield — and past MGM's front door. Put your brand in the flow.
Boost Outdoor Media runs mobile LED billboard campaigns across Springfield — covering the MGM Springfield entertainment district, the Metro Center business core, the X in Forest Park, and the I-91/I-291 corridors that move the Pioneer Valley.
Springfield anchors Western Massachusetts: I-91 runs north-south through downtown carrying Connecticut and Vermont traffic, while I-90 (Mass Pike) passes just north. MGM Springfield turned Main Street into a regional entertainment draw, the MassMutual Center hosts Thunderbirds hockey and conventions, and the Basketball Hall of Fame pulls visitors year-round to the riverfront.
Our trucks loop Main Street through Metro Center and the MGM district, cover the Basketball Hall of Fame and riverfront on West Columbus Avenue, run Sumner Avenue through the X and Forest Park neighborhoods, and work Boston Road's retail strip toward the Eastfield area. Commuter routes target I-91 and I-291 approaches.
Thunderbirds games and concerts fill the MassMutual Center downtown, MGM's event calendar brings steady weekend crowds, and the Big E in neighboring West Springfield draws over 1.5 million visitors each September — one of the largest fairs in North America and a premier mobile billboard opportunity. Hall of Fame enshrinement weekend adds a national audience.
Springfield campaigns serve entertainment and dining brands riding the MGM foot traffic, healthcare systems (Baystate is the region's largest employer), retail on Boston Road, and Connecticut-border businesses catching I-91 commuters. Big E season campaigns book well in advance.
Coverage in Springfield
Our Trucks in Springfield
FAQ
Pricing
A single LED billboard truck in Springfield generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Springfield with nearby Massachusetts markets on the same truck schedule.
