Reach Rochester audiences with mobile LED billboard trucks
High-impact LED campaigns across Rochester, NY — Downtown Rochester, East End, Park Avenue.
From Downtown Rochester to East End, your brand owns the street in Rochester.
Boost Outdoor Media runs mobile LED billboard campaigns across Rochester, NY — covering Downtown Rochester, East End, Park Avenue, Monroe Avenue, and the heavy traffic along I-490 and I-590.
Rochester packs a festival calendar, two major universities, and a dense inner-loop downtown into a small footprint, which makes mobile LED billboards unusually efficient here.
We run the Inner Loop and East End nightlife blocks, work Monroe and Park Avenues through the retail districts, and cover the Henrietta commercial corridor along West Henrietta Road.
Our trucks circle the Jazz Festival and Lilac Festival crowds, Frontier Field and Blue Cross Arena events, and campus traffic at the University of Rochester and RIT.
Rochester campaigns perform for healthcare, higher education recruiting, hiring and staffing, festivals and venues, auto dealers, and consumer brands launching in Upstate New York.
Coverage in Rochester
Our Trucks in Rochester
FAQ
Pricing
A single LED billboard truck in Rochester generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Rochester with nearby New York markets on the same truck schedule.
