Reach New York City audiences with mobile LED billboard trucks
High-visibility LED campaigns across New York City's busiest corridors, venues, and events.
The biggest stage in advertising. Times Square foot traffic alone tops 300,000 a day - and that's one intersection.
Boost Outdoor Media runs mobile LED billboard campaigns across New York City - covering Times Square and Midtown, SoHo and Lower Manhattan, Brooklyn's Williamsburg and Downtown, and the event calendar of the media capital of the world.
NYC is the world's densest advertising audience: Times Square alone sees 300,000+ daily pedestrians, Fifth Avenue and SoHo pack global shoppers into walkable grids, and every borough holds neighborhood corridors with small-city populations. For launches, press moments, and stunts, a mobile billboard in Manhattan generates the photos and social coverage brands actually want.
Our trucks loop Times Square and Midtown's avenues, run Fifth Avenue and 57th Street's retail spine, cover SoHo, NoHo, and Lower Broadway, and cross into Williamsburg's Bedford Avenue and Downtown Brooklyn. Financial District, Hudson Yards, and Madison Square Garden event-night routes round out Manhattan coverage.
MSG hosts Knicks, Rangers, and marquee concerts nearly nightly. Fashion Week, Tribeca Festival, the US Open, NYC Marathon, and New Year's Eve each create global attention windows. Product-launch and press-stunt campaigns time routes to media moments - ringing the NASDAQ, a Times Square reveal, a SoHo pop-up opening.
NYC campaigns serve brand launches and PR stunts built for coverage, entertainment and streaming premieres, B2B plays timed to conferences, and direct-response brands running borough-level frequency. Multi-day packages can split Midtown business hours, SoHo shopping traffic, and Brooklyn evenings.
Manhattan delivers the highest density: Midtown, Times Square, Fifth Avenue, and the Financial District at weekday lunch. Brooklyn rewards lifestyle and food brands along Williamsburg, DUMBO, and Downtown Brooklyn on evenings and weekends. Queens reaches a huge, diverse residential audience around Flushing, Astoria, Long Island City, and Citi Field on game days. The Bronx is strongest around Yankee Stadium and Fordham Road retail. Staten Island suits local service businesses near the ferry terminal and Hylan Boulevard. Most campaigns pick one or two boroughs per day rather than trying to cover all five.
On October 3, 2026, Boost Outdoor Media ran an LED billboard truck for a wedding celebration in Manhattan, routing past Rockefeller Center and along Fifth Avenue so guests and passersby could see and photograph the personalized messages. It shows how the same truck used for brand launches also works for private events and celebrations. The full story, with photos, is in our NYC wedding LED billboard truck case study on the blog.
Two to three weeks out: choose your goal (launch, event, awareness, lead generation), target neighborhoods, and dates. One to two weeks out: send your creative — static images or short video loops sized for the truck screens — and confirm the route and hours. Event week: dates around Fashion Week, the US Open, the Marathon, and the holidays book first, so reserve early. Campaign day: GPS tracking and photos let you see where the truck ran. Standard pricing starts at $1,200–$1,400 per day; your quote depends on hours and route.
Times Square digital screens can run from thousands to tens of thousands of dollars per day and sit in one spot. Subway and bus ads reach commuters but require longer flights and minimum buys. A mobile LED billboard truck costs a fraction of a premium static placement, moves to wherever your audience is that day, and can be parked or looped near a venue, store opening, or press event. Many NYC brands combine a truck with social media so the truck creates the photo moment and social spreads it.
Coverage in New York City
Our Trucks in New York City
FAQ
Pricing
A single LED billboard truck in New York City generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair New York City with nearby New York markets on the same truck schedule.
