Why Mobile Billboards Are Better Than Other Outdoor Advertisements
If you have asked yourself why mobile billboards are better for your business than other outdoor advertising options, you are not alone. Many business owners, especially those with small, local operations, are nervous about veering from the tried and true advertising techniques that worked for companies in the past. In fact, however, there are many reasons why mobile billboards are better for businesses of all sizes.
Cost Is Part of Why Mobile Billboards Are Better
Any business owner knows that good advertising is going to require a budget. However, there is nothing wrong with being thrifty and choosing promotional techniques that will give you the maximum impressions for your dollar. This is just one of the reasons why mobile billboards are better than other available options. Studies indicate that mobile advertisements get significantly more impressions per dollar spent on them than stationary advertisements, such as billboards or park benches.
No Competition for Attention
One of the great things about mobile billboards is that there is generally only one on the road at any given time. This means that your advertisement is not competing with several others for attention. Imagine driving down a highway lined with static billboards. There are so many that you start to not even notice them after a while. Mobile billboards are unique and right at the eye level of people in cars, making them much more noticeable.
Choose Your Schedule
Another benefit of using mobile billboards is that you can maximize their impressions by choosing when you will send them out. For example, if you are advertising a restaurant in a beach town, you could choose to send your truck out on Friday evening, when weekenders are getting into town and looking for somewhere to eat. You can also make it a priority to send your truck out during peak times such as rush hour or over a holiday.
If you have been going back and forth about whether mobile billboards are right for your business, it is time to take the plunge. A mobile billboard gives you the most bang for your advertising buck with a great deal of control over how your campaigns are run. You can choose the best times to send your truck out, knowing that it will likely be the only advertisement of its kind in the eyeline of your target audience.
If you own a small business in the Andover, MA area and are looking for a better way to grow your brand, Boost Outdoor Media can help. To learn more about our advertising services, please click hereto fill out our contact form.

