Using a Mobile Billboard Truck to Register Voters in Boston
Across the country, communities and politicians are using a mobile billboard truck to register voters. This can certainly be effective in the Boston area because the city is so crowded with folks taking in the sights, including mobile billboards. The question then becomes what, exactly, should go on a mobile billboard truck to motivate citizens of Boston to register to vote. There are many different angles to consider when planning a voter registration billboard.
Celebrity Endorsement on a Mobile Billboard Truck
Celebrity endorsements have been an effective advertising technique for decades and they are as impactful as ever when it comes to increasing voter registration. Find a local celebrity from the Boston area, such as a player on one of the city’s many professional sports teams, and ask them to collaborate with your organization. Putting their face on a mobile billboard along with a message about the importance of voting will catch the attention of folks who otherwise may not give much thought to their registration status.
Promote Important Dates
There are many people in Boston who would like to take a more active role in local politics but are just not able to keep up with the timeline. A mobile billboard truck is a very effective way to remind the community about upcoming dates and deadlines. You may have a billboard reminding folks about the deadline for voter registration or even with poll times on local election day. This is the kind of key information that people need but don’t know where to find as elections draw closer.
Highlight Key Ballot Issues
The issues that appear on a local ballot can sometimes be complicated. In fact, some people may be deterred from voting because they are not familiar with the issues at stake. A billboard is a simple and effective way to highlight the main issues for any particular election. Helping people understand exactly what they will be voting for or against will help motivate them to get out to the polls and make their voices heard.
Increasing voter registration in Boston is an important element of any election. A mobile billboard can help get residents out to the polls by explaining key issues, reminding them of important dates and simply reminding them that voting is their civic duty. With the ability to travel throughout Boston, they are sure to make an impact on countless residents. To learn more about mobile billboard advertising, click here.

