Top Tips for Designing Your Mobile Billboard Truck Display
Mobile billboard truck displays are becoming an increasingly popular marketing option for many Hartford, CT businesses, from the many breweries and distilleries to historic sites. Because they travel throughout the Hartford area, mobile billboards are an easy way to reach multiple market segments with one, versatile campaign. However, in order for your mobile billboard truck display to be effective, you must follow a few simple practices in the design.
View Your Mobile Billboard Truck from a Distance
Keep in mind that most people will see your mobile billboard truck from a distance, whether from their own cars or while they are moving through a Hartford, CT outdoor market. Before approving your design, step back and view it from a reasonable distance. Make sure that the text is large enough to be read from inside of a car or across a park. Check the contrast of the colors to make sure they are easily visible and pleasing to the eye. If people can’t see your billboard from a distance, you are seriously limiting the number of people it will reach.
Keep Your Message Simple
When you are designing a mobile billboard for your business, it can be tempting to put out as much information as you possibly can. However, you must remember that most people will only glance at your billboard in passing for a few seconds. Keep your message simple, with a clear, concise explanation of who you are and what you do. You may also want to include your website or phone number so that people can reach out to you for additional information at a more convenient time. Providing too much information to people on the go will likely result in your business quickly escaping their minds.
Choose One Powerful Image
Many businesses, such as the many museums and arts organizations in Hartford, CT, can be tempted to show off everything they have going on in one billboard. However, too many images on a billboard can be overwhelming for the viewer and cause them to lose sight of what it is you do. Spend time choosing one powerful image that quickly and accurately conveys what your business is all about. This may be your business logo or a sample of one of your special events. Either way, it is best to make sure you are not overwhelming your viewer with too many images.
Mobile billboards are a great way to stand out among the many businesses in Hartford, CT. To learn how you can use a mobile billboard truck display to promote your business, click here.

