Mobile Billboard Truck Advertising for Non-Profits
A mobile billboard truck may feel like a risky investment for a nonprofit in the Boston area, especially since so many organizations have very little promotional dollars to play around with. Many nonprofit directors believe that they are better off sticking with more traditional means to advertising, such as television and radio commercials. However, mobile billboard truck advertising is an up and coming form of promotion that has many benefits for nonprofit organizations.
A Mobile Billboard Truck Is Cost Effective
Compared to other forms of advertising, a mobile billboard truck is a very cost effective option. For example, consider the cost of a mobile billboard with the cost of creating a television or radio commercial. There is very little overhead for a billboard truck advertisement, while the return on the investment has the potential to be huge. When you need to stretch your advertising dollar, this is an excellent way to do it.
The Most Expansive Reach
When you invest in a traditional billboard, you are tying yourself to one roadway or neighborhood and closing off opportunities throughout the rest of Boston. By its very nature, a mobile billboard provides an opportunity to reach a greater audience because it can travel throughout Boston. You can plan routes for your billboard based on when you know certain areas will be busy with commuters or a lunch rush. You end up with much control over your campaign and how it reaches your potential clients or donors.
Special Events
For many nonprofit organizations in the Boston area, the biggest challenge is simply raising awareness about the work that they do. This means that they need to take advantage of special events happening in and around the city and that draw crowds from all walks of life. A mobile billboard is an excellent tool to have at these events. They are eye catching and folks are likely to head over and see what the display is all about. Also, there is no setup or tear down when you can simply drive your display to your event.
Nonprofit organizations need to be thrifty when it comes to their advertising budgets. A mobile billboard truckis one of the best ways to reach a wide range of people at a minimum expense. Nonprofit directors can control who will see their advertisement and when, reaching a whole new community of potential clients and donors. If you are interested in learning more about our mobile billboards and how they can help get the word out about your business or nonprofit, click here.

