How to Advertise for an MBA Info Session Promotion

Gerald M • Apr 28, 2019

info session promotion tips, info session promotion

Advertising for an info session is hard enough for companies looking to recruit soon-to-be graduated college students. However, when you’re advertising for an MBA program, you have an entirely different mountain to climb.

An info session needs to provide prospective grad students with a chance to check out the campus, learn more about the college, and develop enough of a connection that they’ll at least consider spending several years’ worth of money to attend your MBA program. To market your program to students, you need to put yourself in their shoes—what would convince them to take this crucial next step in their lives with you? Here are some quick ideas for advertising your MBA info session.

Maximize Timing

An important aspect to consider when advertising an info session is timing, and you should be asking the following questions:

·When will the program begin next?

·When will students need to have signed up before the semester starts?

·How many steps are involved with securing finances and how long will it take?

·What are your competitors doing differently to draw students to their program?

An info session, especially for a graduate program like an MBA, needs to be done well enough in advance that students have the time to really think about joining the program, weighing the benefits, and getting their finances in order.

Plan a Promotion Strategy

Some students never attend one info session in their entire time as an undergraduate, yet plenty of companies and graduate programs end up with a full house for an info session. The secret is more than just informing a campus’s career service office that you’re coming—you should inform the students yourself. Mickey Garcia, who is the Global University Relations Manager at CH2MHILL, says, “We market specifically to the engineering groups that we want to build partnerships with to let them know that we’ll be there.”

To do this, you need to build relationships with particular departments and groups like honor societies, sororities and fraternities, and clubs in order to find students with the skills and background you’re seeking, as it’ll help you to market directly to the students you hope will join your MBA program.

Use the Road to Your Advantage

Whether they’re going to school, the office, the mall, and another kind of destination, people will get there by highways and roads. While driving, they’ll most likely glance at the billboards passing them by. In fact, people don’t often intentionally look at billboards, but the ads do grab their attention, even if only for a moment.

Billboards, especially digital billboards, are often placed in strategic locations—for one advertising an MBA info session, a spot on the highway close to campus is best. This makes it impossible to avoid them. Catchy slogans and creative designs make ads memorable enough to stick with you for a while, which is why so many businesses use them to promote their services and products.

Advertising with digital billboards is an especially strong marketing tactic for universities, as they have the budget to use billboards effectively to get the results they want. They also, due to that greater budget, have their pick of the land when it comes to choosing prime locations to promote info sessions. By setting up creative billboard advertisements in such prime locations, you’ll grow awareness for your program on a much wider scale, which is what you need to get prospective grad students through the door of your info session to hear your piece.

If you would like to learn more about how Boost Outdoor Media can help you advertise your info session, please click here.

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Boosting Brand Exposure with LED Billboard Truck Advertising

By John Adams • 08 Jul, 2023

Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy. Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.

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