How to Advertise a Grand Opening for Your Store

Gerald M • Apr 26, 2019

Starting a new business can be a fun endeavor, but it’s certainly plenty of work as well. From securing funding, to writing business plans, to applying for licenses, opening your own store takes a lot out of you. One of the best ways to make sure you get off to the right start is by throwing a big grand opening. Advertising your store’s grand opening is essential to bringing customers in and sparking their interest, and there are a few steps you need to take to be sure you’re doing it right and reaching your target demographic:

Decide the Budget

Considering the costs involved with starting a business, it’s tempting to give the grand opening little thought. However, the grand opening is a key aspect of a strong marketing plan, as it gets people through your door and gets the word out. For a successful opening, you can pull out all the stops or throw something as a simple as a pizza party, open house, or small ceremony. Serve refreshments while also providing free demos of your service or product. Give out fliers, business cards, and free samples, but, most importantly, make sure you have a full list of all your opening’s expenses and keep them in budget.

Know Your Customers

Obviously, a grand opening is meant to targets customers, but it’s also for the media and suppliers, as it’s a golden opportunity to build relationships in a community. Telling the media about your new business is perfect for generating free publicity, so roughly two or three weeks prior to your opening, contact your local media via phone or through a press release, as planning for media is as crucial as planning the event itself. One key aspect of this planning is press kits—buy some folders and provide fact sheets about your products and business, copies of your press release, and business cards.

Make the Opening Compatible with the Store

The business you’re in should have a key role in deciding the type of grand opening you’re having. If you're in a food-based business, try handing out free samples and take-home menus for customers and offering a tour of the facility, regardless of how small or large the building is. Also, remember that you shouldn’t only think of the opening of your store as just a big party—you’re also trying to entice those who are most likely to patronize your business to come in and get to know it.

Choose Strong Advertising

When it comes to actual advertising, the options you have are practically limitless. The advertising you choose can vary by its current popularity with your target demographic as well as how well it does in your area. To get a few ideas, refer to our list below:

· Radio : Despite online radio being all the rage, traditional FM/AM radio is one of the fastest ways to reach your local audience, but the costs can vary due to audience size, time of day, and the local market.

· Newspaper : Though daily papers will primarily be seen by older audiences, newspaper ads still work well for reaching a wide audience locally, especially thanks to price flexibility in terms of an ad’s size and the paper’s circulation.

· Facebook : Without question, Facebook events are completely necessary, because they’re essentially free advertising with plenty of potential for spreading and growing organically. Even so, your business’s Facebook page must be well-made. Choose high-quality pictures and write out a detailed, fun itinerary for the opening’s events, including giveaways, contests, etc.

· Other Miscellaneous Advertising : Other forms of cost-effective advertising include direct mail postcards, flyers, chalk advertising, and LED billboard truck advertising, with the last of these offering the greatest chance to stand out from the competition, given you’re paying for the quality of billboards and the mobility of newspapers or radio.

If you want to find out how Boost Outdoor Mediacan help you get the word out about your grand opening, click here.

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Boosting Brand Exposure with LED Billboard Truck Advertising

By John Adams • 08 Jul, 2023

Maximizing Brand Exposure with LED Billboard Truck Advertising: An Effective Outdoor Advertising Strategy Welcome to the dynamic world of mobile advertising. A world where messages are displayed in a vibrant, engaging and creative manner that can't be ignored. A world where brands are boosted to the highest visibility possible - with LED billboard truck advertising. If you're still wondering whether LED billboard truck advertising is for you, then join us at Boost Outdoor Media, where we enhance brand exposure to new heights. Why LED Billboard Trucks are a Cost-effective Advertising Solution There's a good reason why many brands, from startups to multinational corporations, are turning to LED billboard truck advertising: it’s simply cost-effective. Unlike traditional billboards that are stationary and require long-term contracts, LED billboard trucks offer flexibility and mobility. They can go wherever your potential customers are, whether it's at a bustling city centre, a crowded sports event or even heavy traffic. The cost per impression for mobile billboards is considerably lower compared to other forms of advertising, providing a high return on investment (ROI). How LED Billboard Trucks Can Increase Brand Exposure LED billboard trucks aren't just about cost-effectiveness, they're also about visibility and engagement. The vibrant, dynamic displays capture attention, day or night, and effectively deliver your brand message to a broad audience. They can be seen from a distance, making your brand stand out in any environment. Furthermore, LED billboard trucks give you the power to target specific locations at specific times. Want to reach the morning commuters? Or the lunchtime crowd? With LED billboard truck advertising, you can strategically plan your routes to optimize visibility and impact. Designing an Effective LED Billboard Truck Advertising Campaign When it comes to LED billboard truck advertising, the design of your ad is paramount. The ad should be visually engaging, with clear and concise messaging. Keep in mind that potential customers will only have a few seconds to absorb your message. Avoid cluttering your ad with too many elements. Instead, opt for strong visuals and a clear call to action. At Boost Outdoor Media, we have a team of experienced designers who can help you create a compelling LED billboard truck advertisement that will captivate your audience and leave a lasting impression. Enhancing Brand Recognition with Repetitive Exposure One of the unique advantages of LED billboard truck advertising is the opportunity it provides for repetitive exposure. Due to their mobility, LED billboard trucks can repeatedly pass through high-traffic areas, ensuring your brand message is seen multiple times by the same individuals. This repetitive exposure is a proven method for enhancing brand recognition. Seeing your brand consistently will make it more memorable and top-of-mind among consumers. Tips for Maximizing the Impact of LED Billboard Truck Advertising To maximize the impact of your LED billboard truck advertising, consider these tips: Consider Timing and Location: As mentioned earlier, timing and location are key. Schedule your campaign during peak hours and high-traffic locations to reach a wider audience. Use High-Quality Visuals: High-resolution images and graphics can greatly enhance the impact of your ad. They attract attention and communicate your message effectively. Consistency is Key: Consistency in your branding and messaging across all platforms builds trust and enhances brand recognition. Make sure your LED billboard truck ad aligns with your overall branding strategy. Take Your Brand to the Streets Today LED billboard truck advertising with Boost Outdoor Media offers a unique, powerful and cost-effective way to maximize brand exposure. If you're ready to take your brand to the streets and command attention like never before, don't wait any longer. Our team of experts are ready and eager to guide you through the process, ensuring your advertising campaign stands out from the crowd and brings real results. Take action now! Get in touch with us today and let us transform your brand visibility with our high-impact LED billboard truck advertising solutions.

Digital Mobile Billboard marketing - Pros and Cons

10 Aug, 2022

Pros: 1. Cost-effective: Mobile billboards are a very affordable way to advertise, especially when compared to traditional methods like TV or print ads. 2. Targeted: Mobile billboards allow you to target a specific audience with your message. For example, you can target people who live in a particular area or who drive on a specific highway. 3. Flexible: Mobile billboards are very flexible, allowing you to change your message or location at any time. 4. Eye-catching: Mobile billboards are very eye-catching and will grab people's attention, even if they're not explicitly looking for your product or service. Cons: 1. Limited reach: Mobile billboards only reach people in the vicinity of the billboard. This means that you won't be able to reach as many people as you would with a TV or print ad. 2. Weather conditions: Mobile billboards can be affected by weather conditions, such as high winds or heavy rain. This can make them less effective than other forms of advertising.