Building Your Brand with a Mobile Billboard Truck
Using a mobile billboard truck in the Portland, ME area is an excellent way for any business to begin building and promoting a brand. A mobile billboard truck allows you to create a clear message for potential customers and then easily get it out to the entire community. If you plan to use mobile billboards to support your business this year, keep these simple tips in mind before you get started.
Your Mobile Billboard Truck Should Match Your Existing Brand
A mobile billboard truck is an exciting addition to any company’s current advertising techniques and it can be tempting to try something completely new with it. However, when you are building a brand, it is important to make sure everything you use presents a cohesive message. For example, if you have a logo on your company’s storefront or business cards, you should be using the same logo on your billboard truck. This will allow potential clients to make a connection and recall that they have heard about your business before.
Direct to Other Media
One of the fundamental principles of advertising with a billboard truck is creating a message that viewers can digest quickly and simply. This means that you simply cannot give all the necessary information about your business on your billboard truck. What you can do, however, is let viewers know where they can get that information. Make sure your truck directs viewers to your company’s website or social media accounts and that those corresponding sites are consistent with the branding on your truck.
Create a Specific Message
Since most people will not spend a long time looking at your billboard truck, it is necessary to have a message that is clear and specific. When you are building your brand, make sure you choose images and phrases that quickly answer the most important questions about your business. Viewers should be able to immediately tell what it is your company does and why they should seek out more information about doing business with you.
With all the up and coming businesses in Portland, ME, it is important for every entrepreneur to build a brand that is specific to their goals and their target audience. When you include a mobile billboard in your marketing plans, make sure that it is consistent with your website and social media in order to build recognition and secure a loyal customer base. If you are ready to use a mobile billboard truck to promote your business, Boost Outdoor Media can help. For more information, visit our website at www.BoostOutdoorMedia.com today.

