Reach Portsmouth audiences with mobile LED billboard trucks
High-visibility LED campaigns across Portsmouth's busiest corridors, venues, and events.
The Seacoast's smallest big city: 22,000 residents, millions of visitors, and every one of them downtown.
Boost Outdoor Media runs mobile LED billboard campaigns across Portsmouth and the NH Seacoast — covering downtown's Market Square dining and shopping district, the Woodbury Avenue retail corridor, and the I-95 traffic stream between Boston and Maine.
Portsmouth punches absurdly above its size: a nationally ranked restaurant scene packs Market Square and Bow Street year-round, summer tourism floods the historic downtown, and I-95 carries the entire Boston–Maine traffic stream past the city's exits. The Seacoast's affluent audience — Portsmouth, Rye, New Castle, and Kittery across the bridge — concentrates downtown on evenings and weekends.
Our trucks loop downtown via Market, Congress, and State Streets through the dining district, cover Woodbury Avenue's retail corridor and the Fox Run Mall area in Newington, work the Lafayette Road (Route 1) strip south toward Rye and Hampton, and target I-95 exit approaches including the Kittery outlets feed across the Piscataqua.
Prescott Park Arts Festival runs all summer on the waterfront, Market Square Day takes over downtown each June, and the holiday Vintage Christmas season keeps December crowds strong. Music Hall shows bring steady evening traffic, and summer weekends turn the whole downtown into a pedestrian showcase. Hampton Beach, twenty minutes south, adds a massive seasonal audience on Route 1.
Portsmouth campaigns serve restaurants and boutiques competing for the downtown crowd, real estate and financial brands targeting the Seacoast's affluent households, tourism operators riding the summer wave, and regional brands using Route 1 and I-95 routes to cover Portsmouth, Hampton Beach, and the Kittery outlets in one campaign.
A mobile LED billboard truck in Portsmouth costs $1,200-$1,400 per day for a typical 6-8 hour route, and multi-day flights reduce the daily rate. That includes the truck, driver, fuel, route planning, GPS logs and photo proof of play. Portsmouth's advertising value is concentrated in summer weekends, restaurant weeks and event nights, so buying only those days on a truck is usually cheaper and sharper than a long fixed-board contract. Call 978-288-1616 for a same-day Portsmouth quote.
Portsmouth campaigns typically launch in 24-48 hours. Routes work Market Square and the downtown restaurant district in the evening, Prescott Park and the waterfront on summer weekends, the Route 1 Bypass and Woodbury Avenue retail during the day, and the I-95 and Route 1 approaches from Maine and the Seacoast at peak hours. Creative can be swapped mid-flight at no charge. Portsmouth pairs well with Dover, Rochester, Hampton and southern Maine markets on one schedule.
Coverage in Portsmouth
Our Trucks in Portsmouth
FAQ
Pricing
A single LED billboard truck in Portsmouth generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Portsmouth with nearby New Hampshire markets on the same truck schedule.
