High-Visibility Mobile LED Billboards in Madison, WI
From State Street to the I-39/90 corridor, reach Madison's residents, commuters and event crowds with high-impact digital truck ads.
Madison packs its biggest audiences into State Street, Camp Randall Stadium and the I-39/90 corridor. Mobile LED billboards deliver your message directly to those crowds — including neighborhoods and venues where traditional billboards can't go.
Boost Outdoor Media operates mobile LED billboard trucks throughout Madison, covering the I-39/90 and I-94 corridors, State Street, and major destinations like Camp Randall Stadium and Wisconsin State Capitol.
Madison's busiest districts — State Street, Capitol Square and UW-Madison campus — concentrate shoppers, commuters and event crowds into tight corridors. Our mobile LED billboard trucks run these streets at peak hours, putting your message in front of the exact audiences static billboards along the highway miss.
We build routes around Madison's real traffic patterns: I-39/90, I-94 and US-151 carry the commuter volume, while surface streets through East Washington Ave and Hilldale deliver neighborhood-level frequency. Morning drive, lunch, evening rush and event timing are all planned around your audience.
From Wisconsin Badgers games to Dane County Farmers' Market, Madison draws big crowds to Camp Randall Stadium and Kohl Center. A mobile LED billboard is the ultimate event marketing tool — we park, circle and stage near the venue on the exact days your audience is gathered, with creative that can change by the hour.
Our LED screens play static images, animation and full-motion video, so one truck can run a lunch special downtown at noon and a brand message near Wisconsin State Capitol that evening. Madison businesses use our mobile billboards for grand openings, recruiting, political advocacy, product launches and brand awareness — with creative swapped remotely mid-campaign.
Coverage in Madison
Our Trucks in Madison
FAQ
Pricing
A single LED billboard truck in Madison generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Madison with nearby Wisconsin markets on the same truck schedule.
