Reach Detroit audiences with mobile LED billboard trucks
High-visibility LED campaigns across Detroit's busiest corridors, venues, and events.
Motor City pairs a revitalized downtown sports district with a sprawling freeway network built for the automobile, giving mobile billboards room to run.
Boost Outdoor Media runs mobile LED billboard campaigns across Detroit - covering Downtown and the District Detroit sports district, Midtown and the Wayne State corridor, the Eastern Market and Corktown neighborhoods, and the I-75 and I-94 commuter routes that carry traffic through the metro.
Detroit's revitalized downtown sports district, Midtown cultural corridor, and dense freeway grid create concentrated audiences you can target block by block. Comerica Park and Ford Field draw huge crowds on game days, while I-75 and I-94 move steady commuter traffic, making mobile LED billboards an efficient way to reach fans, residents, and commuters in the same campaign.
Our trucks work Downtown and the District Detroit around Comerica Park, Ford Field, and Little Caesars Arena, loop Midtown past Wayne State and the DIA, run Corktown and Eastern Market for neighborhood exposure, and cover I-75, I-94, and Woodward Avenue for broad commuter reach.
Lions Sundays at Ford Field, Tigers baseball at Comerica Park, and Red Wings and Pistons games at Little Caesars Arena keep downtown packed year-round. Add the Detroit Auto Show, Movement Electronic Music Festival, and the Eastern Market Sunday crowds for concentrated, high-dwell audiences.
Detroit campaigns serve auto industry suppliers, breweries and restaurants in Midtown and Corktown, event promoters at Little Caesars Arena, healthcare systems near the Detroit Medical Center, and retailers on Woodward Avenue. I-75, I-94, and I-96 routes extend coverage to Dearborn, Ann Arbor, and the greater metro.
Detroit's dense freeway interchange system, including the Davison and the Lodge Freeway, moves hundreds of thousands of daily commuters between downtown, the suburbs, and Dearborn. Mobile LED billboard trucks capture that traffic at a scale static boards can't match, especially during rush hour and event traffic surges.
Coverage in Detroit
Our Trucks in Detroit
FAQ
Pricing
A single LED billboard truck in Detroit generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Detroit with nearby Michigan markets on the same truck schedule.
