Reach Columbia and the Midlands with mobile LED billboard trucks
Main Street, the University of South Carolina, the Vista and Harbison.
South Carolina's capital combines state government, 35,000 Gamecocks and Fort Jackson into one concentrated market.
Boost Outdoor Media runs mobile LED billboard campaigns across Columbia — Main Street and the State House, the University of South Carolina, the Vista, Devine Street, Harbison Boulevard, and the Fort Jackson corridor.
Columbia's traffic is anchored by three things: state government downtown, the University of South Carolina, and Fort Jackson. Main Street and the State House district fill on weekdays, the Vista fills at night, Devine Street and Five Points carry student and local retail traffic, and Harbison Boulevard is the regional shopping corridor. A mobile LED billboard reaches all four audiences in one route, which no single fixed board can do.
A typical Columbia route runs Main Street past the State House, loops the Vista along Gervais Street, covers the USC campus and Five Points, moves out Devine Street and Garners Ferry Road toward Fort Jackson, then finishes on Harbison Boulevard and Bower Parkway in the Irmo retail district. I-26, I-20 and I-77 connect the segments.
Williams-Brice Stadium holds more than 77,000 for Gamecock football, Colonial Life Arena runs basketball and concerts, and Segra Park brings Fireflies baseball to BullStreet. Add the South Carolina State Fair, Soda City Market on Main Street every Saturday, legislative sessions, and Fort Jackson graduation weeks that fill hotels year-round.
Columbia campaigns work for legislative and advocacy messaging at the State House, university-adjacent housing and retail, healthcare and Prisma Health recruiting, auto dealers, home services across Lexington and Richland counties, and game-day promotions around Williams-Brice.
Coverage in Columbia
Our Trucks in Columbia
FAQ
Pricing
A single LED billboard truck in Columbia generally runs $1,200–$1,400 for a standard 8-hour day, with weekly and monthly programs bringing the daily rate down. Final pricing depends on route length, hours, number of trucks, and whether your dates fall on a peak event week.
Single day
$1,200 – $1,400
per truck / day
8-hour route, driver, fuel, GPS tracking and photo proof included.
Weekly program
$5,000 – $6,500
per truck / week
5–7 route days with daypart optimization and mid-week creative swaps.
Monthly / always-on
$16,000 – $20,000
per truck / month
20+ route days rotating across neighborhoods, with a monthly recap.
Ranges are industry estimates for US local markets and vary by season and availability.
Get a free quote and hit the streets in as little as 3–5 business days.
Nearby coverage
Running a regional campaign? We pair Columbia with nearby South Carolina markets on the same truck schedule.
