Digital mobile billboard trucks provide many opportunities to promote your business within the Hartford, CT area. However, businesses that use digital mobile billboard trucks should remember that they can also be used for marketing at special events, including conventions. In order to connect with potential clients and employees at an industry convention, follow these simple tips.
Eye Catching Digital Mobile Billboard Trucks
At any industry convention, there are countless things for participants to look at and to do, from product displays to professional development sessions. If you are going to go to the trouble of bringing your billboard truck to the convention, make sure that it is going to stand out against everything else happening at the event. Perhaps design a new campaign just for the event in order to provide a personalized display. Remember to use minimal words with bold images in order to draw attention to your display. Viewers need to be able to understand in just a few seconds who you are and what you do.
Follow Up Information
When you are designing your advertisement for a special event, remember to include information about where folks can learn more about you. At a crowded, busy event, there may be people who see your truck and would like to know more but simply do not have time to stop during the event. Make sure your design clearly states a website, social media handles or a phone number where interested parties can go for more information.
Have Staff on Hand
When your digital mobile billboard trucks are cruising through Hartford, CT, folks need to get as much information as they can from the display. However, when you take your truck to an industry convention or trade show, you have a chance to make a deeper connection. Instead of leaving your truck alone to speak for itself, make sure you have staff on hand to interact with the people who come by the check out your truck. This is a great opportunity to make personal connections with new clients or to ask a few questions of a potential employee.
Conventions and trade shows are a valuable opportunity to connect with potential clients and employees. Bringing your mobile billboard truck allows you to separate your business from the crowd, which is why you should be calling Boost Outdoor Mediato reserve your mobile billboard truck for your next convention. To contact Boost Outdoor Media, click here.