Teacher Recruitment on the Move: Live + Work in Maine’s Boston LED Billboard Campaign
Live + Work in Maine’s “Come Teach in Maine” recruitment campaign photographed outside UP Academy Boston.
An LED billboard truck can take a recruitment message to the places where potential candidates study, work and commute. In this earlier Boston campaign, Boost Outdoor Media carried Live + Work in Maine’s “Come Teach in Maine” message through an education-focused setting—promoting teaching opportunities in one state to people in another.
The campaign photos show the truck near Boston schools and colleges, including UP Academy Boston, Charlestown High School, Emmanuel College and UMass Boston. The creative paired a clear invitation with liveworkmaine.com/teach, giving viewers a specific next step. This is a look back at a campaign from a few years ago, not a current vacancy announcement.
A Maine recruitment message delivered in Boston
The campaign connected a destination—Maine—with a potential source of talent—Boston. Instead of relying only on job listings, the truck placed a teaching-focused message in public view near education-related locations.
“Come Teach in Maine” made the opportunity immediately understandable. Live + Work in Maine branding and lifestyle imagery gave the message a relocation angle as well as a hiring angle. The advertised website was part of the original campaign; employers planning a new campaign should use their current hiring page.
Build the route around the candidates, not just traffic
A recruitment route should start with the audience you need to reach, then connect relevant locations and appropriate times of day. Boston’s schools and college districts provided the setting for this teaching campaign; a different hiring audience would call for a different route.
The photographs document the truck at education-related locations, but being near a school or college does not imply that the institution sponsored or endorsed the recruitment campaign. New campaigns should be planned around lawful public-road access, traffic restrictions and safe stopping opportunities. Private-property access requires permission.
Watch the original recruitment campaign video
The original footage shows how an LED truck can pair a concise hiring message with changing visual creative. The clip features the “Come Teach in Maine” rear-screen message alongside Maine imagery on the side screen.
Original footage from the Live + Work in Maine teacher-recruitment LED billboard truck campaign in Boston.
Recruit locally—or bring candidates to another state
Boost Outdoor Media can plan recruitment LED billboard truck campaigns in states across the country, including campaigns that advertise jobs in one state to candidates in another. Tell us the hiring destination and the cities where you want to reach people; truck availability, dates, route feasibility and local requirements are confirmed during planning.
The Maine-to-Boston concept can be adapted for school districts, healthcare employers, manufacturers, staffing firms and workforce-development organizations. For example, a hospital can advertise nursing opportunities near relevant commuter areas, a manufacturer can promote a hiring event in its local market, or a regional employer can introduce relocation opportunities in another state. These are planning examples, not claims about additional campaigns shown in these photos.
Recruitment campaign options across U.S. markets
The same hiring strategy can be adapted to a single city, neighboring states or a coordinated multi-market campaign. The creative stays focused on the job opportunity while each local route is planned for that market’s audience.
Explore our Boston and Portland, Maine coverage, or consider campaigns in Philadelphia, Pennsylvania, Atlanta, Georgia, Chicago, Illinois, Minneapolis, Minnesota, Dallas, Texas, Denver, Colorado, Phoenix, Arizona, Los Angeles, California, Seattle, Washington and Miami, Florida. For another state or city, browse our markets or send us your target locations.
How to plan a recruitment LED truck campaign
Start with the role, candidate audience, hiring destination and one clear action. Then build the route, schedule and artwork around those decisions.
- Define the hiring goal. Promote a specific role, a hiring event, an employer’s careers page or a relocation opportunity.
- Choose source markets. Identify where suitable candidates live, commute, study or attend relevant events.
- Keep the message brief. Lead with the role or opportunity, name the employer or destination, and display a short hiring URL.
- Time the route thoughtfully. Consider commuter periods, lawful event-area access and the audience’s likely daily schedule.
- Prepare the landing page. Give visitors current vacancies, requirements, locations and a mobile-friendly application process.
- Measure the response. Use a dedicated campaign URL or tracking code and review visits, applications and qualified candidates separately. Exposure alone is not a hire.
Bring your hiring message to the right market
You do not need to be recruiting teachers—or recruiting for Maine—to use this approach. The transferable idea is to bring a clear job opportunity to locations relevant to the people you want to hire.
Read more about education advertising, explore our recruitment advertising guide, and review mobile billboard campaign costs. To plan a recruitment promotion in your state or across multiple states, request a quote from Boost Outdoor Media with your dates, hiring destination and target markets.
Frequently asked questions
Can an LED billboard truck help recruit teachers?
An LED billboard truck can display a teaching opportunity near relevant commuter routes, schools and college districts. The Live + Work in Maine campaign in Boston used a clear teaching invitation and a recruitment website. Applications and hiring outcomes depend on the offer, audience and follow-up, not simply the truck’s presence.
Can we advertise jobs in one state to candidates in another?
Yes. Recruitment creative can promote a hiring destination in one state while the truck operates in a different candidate market. This Boston campaign promoted teaching in Maine. For a new campaign, choose source markets around the candidates you need and confirm a feasible local route.
Can Boost Outdoor Media run recruitment campaigns in my state?
Boost Outdoor Media can plan recruitment LED billboard truck campaigns in states across the United States. Share your target cities, dates and hiring destination so local truck availability and routing requirements can be confirmed. A multi-state campaign is planned market by market rather than assuming identical availability everywhere.
Did the Boston schools and colleges sponsor this Maine campaign?
The photos show the recruitment truck near named Boston schools and colleges; they do not establish sponsorship or endorsement by those institutions. Campaign access and stopping arrangements should be planned separately. Private-property activity requires the appropriate permission.
What should we put on a recruitment billboard truck?
Use a short message that names the role or hiring opportunity, identifies the employer or destination, and gives candidates one clear next step. A short website address should lead to current vacancies and a mobile-friendly application page. The Maine campaign used ‘Come Teach in Maine’ and liveworkmaine.com/teach.
How do we measure a recruitment truck campaign?
Use a dedicated hiring URL or campaign tracking code to distinguish visits from the promotion. Review applications, qualified candidates and eventual hires as separate outcomes. The historical Boston campaign photos and video document the execution, but no application totals or hiring results are claimed here.