How Much Does a Mobile Billboard Cost?
A mobile billboard costs $1,200 to $1,400 per truck per day in most US markets. That is an all-in rate covering the LED billboard truck, a professional driver, fuel, route planning, and campaign reporting. A typical five-day campaign runs $6,000 to $7,000, and multi-week or multi-truck bookings earn volume discounts.
What is included in the day rate
- LED billboard truck with high-brightness screens on both sides and the rear
- Professional driver for a standard 6-8 hour route day
- Fuel, generator power, insurance, and permits where applicable
- Custom route planning around your audience, venues, and events
- GPS route logs and photo proof of play
What moves the price
| Factor | Effect on cost |
|---|---|
| Campaign length | Multi-week bookings lower the daily rate |
| Number of trucks | More trucks cover more ground, lower cost per impression |
| Market | Dense metros cost more than secondary cities |
| Hours per day | Extended evening or late-night routes add cost |
| Major events | Marathons, conventions, and game days price higher |
| Creative design | Optional; supplying finished artwork costs nothing extra |
How it compares
A static billboard in a mid-size metro runs $1,500 to $4,000 a month for one fixed location that only reaches people who happen to drive past. A mobile billboard goes to your audience: campus move-in, a stadium exit, a convention hall, a competitor's parking lot. Out-of-home research from OAAA and Nielsen consistently puts mobile billboard recall above static outdoor, largely because a moving, illuminated screen at street level is hard to ignore.
Sample budgets
- One-day event push: $1,200-$1,400
- Five-day launch week: $6,000-$7,000
- Two trucks, three days (saturation): $7,200-$8,400
- Four-week sustained campaign: quoted at a reduced daily rate
For the full breakdown, see the mobile billboard advertising cost guide, or call Boost Outdoor Media at 978-288-1616 for a quote in your city.
Frequently asked questions
How much does a mobile billboard cost per day?
Most US markets price a mobile billboard truck at $1,200 to $1,400 per day. That all-in rate includes the LED truck, a professional driver, fuel, route planning, and campaign reporting.
How much does a week of mobile billboard advertising cost?
A standard five-day campaign runs $6,000 to $7,000 for one truck. Seven-day and multi-week bookings are quoted at a lower daily rate.
Is a mobile billboard cheaper than a static billboard?
A static billboard costs $1,500 to $4,000 a month in a mid-size market but only reaches one fixed location. A mobile billboard costs more per day yet goes directly to your audience, so cost per relevant impression is usually lower for short, targeted campaigns.
Are there extra fees for design or permits?
No. Boost Outdoor Media quotes an all-in day rate covering driver, fuel, insurance, routing, and any standard permits. Creative design is available if you do not have finished artwork.
How many impressions does a day of mobile billboard advertising generate?
A typical 6 to 8 hour route in a dense metro generates tens of thousands of estimated impressions, based on traffic counts along the route and dwell time in high-footfall areas. You receive GPS route logs and photo proof of play.
Do multi-truck campaigns cost less per truck?
Yes. Running two or more trucks in the same market earns a volume rate and covers far more ground in the same window, which lowers cost per impression.