Amgen ENDO 2024 LED Billboard Truck Campaign in Boston

Amgen used a mobile LED billboard truck around ENDO 2024 in Boston to place its Thyroid Eye Disease message directly along the paths conference attendees used between the Boston Convention & Exhibition Center and nearby Seaport hotels. The campaign shows how pharmaceutical, healthcare and B2B brands can extend conference visibility beyond an exhibit booth and into the streets surrounding the venue.

Amgen's mobile billboard campaign at ENDO 2024

ENDO 2024, the Endocrine Society's annual meeting, took place June 1–4, 2024 at the Boston Convention & Exhibition Center (BCEC), 415 Summer Street. The Amgen creative invited attendees to learn about the unseen impact of Thyroid Eye Disease and referenced booth #801, connecting the outdoor message to the company's presence inside the conference.

Instead of relying only on signage within the exhibit hall, the LED billboard truck carried the campaign into the surrounding Seaport District. The photos document the vehicle at the BCEC, on Summer Street, and outside two nearby conference hotels: the Omni Boston Hotel at the Seaport and the Westin Boston Seaport District.

Why the Boston Seaport is a strong conference advertising zone

The BCEC, Summer Street and the surrounding hotel cluster create repeated opportunities to reach the same conference audience throughout the day. Attendees move between the convention center, headquarters hotels, restaurants, meetings and evening events, making a mobile billboard useful before registration, around session breaks and during after-hours traffic.

The Omni Boston Hotel at the Seaport sits across Summer Street from the BCEC. The Westin Boston Seaport District is at 425 Summer Street and connects to the convention center by an enclosed walkway. That proximity means convention attendees naturally concentrate along a compact corridor where a properly routed LED truck can reinforce the same campaign message multiple times.

Convention-center coverage that connects outdoor media to the booth

A conference mobile billboard works best when the street-level message gives attendees a reason to take the next step inside the venue. In this campaign, the creative named ENDO 2024 and booth #801. That direct connection made the mobile billboard more than general brand awareness: it helped conference visitors understand where they could continue the conversation.

Useful convention creative can include a booth number, product-demo time, QR code, meeting location or short call to action. Because the screens are digital, messages can rotate by time of day or change between registration, keynote, lunch and evening windows. Boost Outdoor Media plans routes around the venue perimeter, nearby hotels and attendee movement rather than simply driving through the broader city.

Conference advertising at the Boston Convention & Exhibition Center

Brands exhibiting at the BCEC can use a mobile LED billboard to reach attendees before they enter the hall and after they leave. A Boston convention campaign may cover Summer Street, the BCEC perimeter, nearby Seaport hotels and legally accessible streets serving restaurants and event spaces.

Boston is especially relevant for healthcare, biotechnology, technology, education and professional-association meetings. See our Boston mobile billboard market page for local campaign information, or review our dedicated trade show and convention LED truck service.

Mobile billboard campaigns for major conference cities nationwide

The same venue-and-hotel strategy used in Boston can support conferences throughout the United States. Boost Outdoor Media can plan mobile LED billboard coverage around major convention centers, headquarters hotels, registration zones and approved surrounding streets in leading event destinations.

• Orlando: Orange County Convention Center
• Las Vegas: Las Vegas Convention Center and Mandalay Bay Convention Center
• Chicago: McCormick Place
• Atlanta: Georgia World Congress Center
• Dallas: Kay Bailey Hutchison Convention Center
• San Diego: San Diego Convention Center
• Nashville: Music City Center
• New Orleans: Ernest N. Morial Convention Center
• Houston: George R. Brown Convention Center
• Denver: Colorado Convention Center
• Phoenix: Phoenix Convention Center
• Washington, D.C.: Walter E. Washington Convention Center

Each city requires a local plan. The right approach depends on venue access, traffic rules, hotel locations, event schedules and where attendees actually move. A useful brief includes the event name, dates, venue, booth number, headquarters hotels and priority session times.

Planning a conference LED truck campaign

Start with the conference schedule and attendee geography, then build the route and creative around the highest-value moments. Registration arrivals, morning sessions, lunch breaks, closing sessions and evening receptions often create different movement patterns. The truck should be where the audience is going, not on a generic city loop.

1. Share the conference name, venue, dates and expected campaign hours.
2. Identify the booth number, meeting suite or action attendees should take.
3. List headquarters hotels, receptions and approved off-site events.
4. Prepare concise creative that can be understood in seconds.
5. Use route logs plus campaign photos and video to document execution.

For budgeting, see our mobile billboard advertising cost guide. To discuss an upcoming convention in Boston or another U.S. conference market, request a campaign plan from Boost Outdoor Media or call 978-288-1616.